Finally—a major CEO steps up to the plate.
That’s right, we now have the CEO of a very large, well known and highly respected company showing us how to increase productivity, save lives and lower the cost of health care—all at the same time.
John Mackey is featured in the powerful 13-minute video that is included below—the first prominent CEO to take the bold step of personally demonstrating how all of his 62,000 employees can take charge of their own health. Without a doubt, the video that follows is the best that I have ever seen on this topic—crisp, powerful, professional and credible.
John P. Mackey, co-founder of the Company, has served as Chief Executive Officer since 1980. As the company’s visionary, he has led the development of many innovative programs such as the $10 million in low-interest loans to local farmers and food producers to help them expand their businesses. Mr. Mackey’s most recent focus is re-invigorating Whole Foods Market’s emphasis on healthy eating and lifestyle choices.
When I first began learning the truth about nutrition in the spring of 2003, I wanted to leverage my consulting and process-improvement skills to help organizations of all sizes slash their cost of health care. After learning that things like obesity, heart disease and type 2 diabetes could be easily reversed by simply eating the right foods; I immediately knew that billions of dollars could be saved if we could help people change the way they think about food.
Since 2003, I have been pursuing that dream and, as always, I have tried to make the transition as simple and easy as possible. What could be simpler than two words? Whole Plants. If we just focus on those two words, we can take charge of our health. And we don’t need a medical doctor, a registered dietitian or a nutritional scientist to show us how.
But we do need those professionals to provide legitimacy for the journey of simply returning to the natural diet for our species—the diet that Nature intended for us to eat in the first place.
Credibility, legitimacy and authenticity—necessary for major change. In a population where over 90% of the people are eating meat, dairy, eggs and refined carbohydrates three meals a day—365 days a year—that style of eating has become the accepted norm. And it is the kind of diet that is regularly eaten by most of our doctors, registered dietitians and nutritional scientists.
Even though they still don’t teach the powerful truths about nutrition in our medical schools or our schools of nutritional science, there is a growing army of professionals who have learned the truth on their own—and they are sharing that powerful information the best they can. Six of those individuals were featured prominently in our book—and one of them produced the video that follows.

Dr. T. Colin Campbell (author of The China Study) provides the “scientific foundation” for the five medical doctors listed here.
- T. Colin Campbell, PhD, scientist, nutritional biochemistry, Cornell University, author of The China Study…and one of the three experts who influenced Bill Clinton to go plant-based.
- Caldwell Esselstyn, M.D., The Cleveland Clinic, former general surgeon, now Director of Cardiovascular Disease Prevention and Reversal at the Clinic’s Wellness Institute. Author of Prevent and Reverse Heart Disease.
- Dean Ornish, M.D., UCSF School of Medicine, former consulting physician for the White House and Air Force One, author of Spectrum.
- Neal Barnard, M.D., Founder and CEO of the Physicians Committee for Responsible Medicine, author of Dr. Neal Barnard’s Program for Reversing Diabetes.
- Joel Fuhrman, M.D., Family physician, author of Eat to Live and prominent speaker and educator in the field of health-promoting plant-based nutrition.
- John McDougall, M.D., Prominent pioneer in plant-based nutrition to promote health, author of The McDougall Plan, consultant, speaker and leader of change.
All of these professionals are featured prominently in our book and five of them have written endorsements for it. They all have a few things in common: None of them were taught the truth about nutrition during their formal education—they all learned it on their own. And their “common ground” of knowledge can be described as agreement on the following statement by Dr. Campbell: “The closer we get to eating a whole foods, plant-based diet, the better off we will be.”

Dr. John McDougall
As for Dr. McDougall being listed last; it’s only because he is the one that produced the following video—highlighting the Whole Foods Market educational program at his Santa Rosa, CA, health center in October of 2011. I attended an “Advanced Study Weekend” there in 2007 and highly recommend his programs for anyone wanting to have the very best professional support and guidance during the process of taking charge of their health.
From my perspective, the big story in this video is that it features a prominent CEO—taking personal responsibility for the health and welfare of his employees. John Mackey has been a vegan since he was a young man but has only recently learned the complete truth about nutrition. And, like me, he learned it from medical pioneers like those six professionals listed above.
Meet Dr. John McDougall, John Mackey, CEO, and their teams.
Summary. As this video so brilliantly reports; most of our chronic diseases need never exist—and if they do, many of them can be reversed within weeks or months. All we have to do to take charge of our health is make “whole plants” the number one source of calories in our diet. But there are a tremendous numbers of barriers that one must overcome: traditional medical advice about protein, opinions of friends-family & co-workers, scarcity of healthy choices in restaurants, etc. But, with one simple ingredient, all that can change in a hurry….
Leadership. We need more leaders like John Mackey who are willing to personally lead the change within their organizations. This is not the kind of “human resource” program that can be relegated to the H.R. department. We’re talking major change—in a world of major barriers. For that kind of change, we need top management leadership. Click on this link if you’d like to learn more about an in-house health-promotion campaign within your organization.
Lowering costs and saving lives in your organization
Handy 3-piece take-charge-of-your-health kit—from Amazon.com
- The movie that’s changing the lives of millions: Forks Over Knives DVD
- Our book: Healthy Eating, Healthy World by yours truly & son
- An essential nutrition resource: The China Study by Dr. T. Colin Campbell
Want to find out how healthy your family is eating? Take our free 4Leaf Diagnostic Survey. It takes less than five minutes and you can score it yourself. After taking the survey, please give me your feedback as it will be helpful in the development of our future 4Leaf app for smartphones. Send feedback to jmorrishicks@me.com

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J. Morris Hicks, working daily to promote health, hope and harmony on planet Earth.
For help in your own quest to take charge of your health, you might find some useful information at our 4Leaf page or some great recipes at Lisa’s 4Leaf Kitchen.
Got a question? Let me hear from you at jmorrishicks@me.com. Or give me a call on my cell at 917-399-9700.
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Blogging daily at hpjmh.com…from the seaside village of Stonington, Connecticut – Be well and have a great day.
—J. Morris Hicks, board member, T. Colin Campbell Foundation
John P. Mackey, co-founder of the Company, has served as Chief Executive Officer since 1980. As the company’s visionary, he has led the development of many innovative programs such as the $10 million in low-interest loans to local farmers and food producers to help them expand their businesses. Mr. Mackey’s most recent focus is re-invigorating Whole Foods Market’s emphasis on healthy eating and lifestyle choices.

Do you want to learn how to “really watch what you eat?” You can start by taking our 

All the talk about the price of gasoline during this election year—coupled with the latest article on the cover of Time (see link below)—has influenced me to write an update on this crucial topic. Crucial not just for getting elected, but crucial for the survival of our species if we mis-manage the finite resources that we have left.


The Bottom Line. The single largest opportunity to conserve this finite natural resource is to change the way we eat in the Western world. Certainly, it will also help if we change the way we live at the same time—it would just take a lot longer to to that.