Credibility, legitimacy and authenticity…

Crucial ingredients for acceptance of information we’ve never heard before

When we tell people that cow’s milk contains a powerful carcinogen, that animal protein causes heart disease, and that most E.D. can be cured with a plant-based diet; many of them often say, “Well, I’m gonna have to hear that from more than one doctor.”

Well, here you go — book endorsements from four prominent medical doctors, two nutritional scientists, two well-known women writers, a leading environmentalist, a seasoned lobbyist and a former two-time Fortune 100 CEO.

Publisher -- BenBella Books -- Oct. 4, 2011

Wanting to reach “mainstream” citizens of the Western world with the powerful “big picture” message in our book, we sought out well-credentialed experts who could grab their attention. The following ten endorsements and foreword will hopefully resonate with people in all walks of life. Our sincere thanks to those eleven people who have done their part to increase the likelihood that our primary message will be accepted by people who have never heard such information before.

Leading off our list of eleven, on the cover of our book (above the title), is a powerful endorsement from one of the best-known physicians of our time; he appeared on the cover of Newsweek in 1998 after serving as a consulting physician to President Bill Clinton since 1993. He was also the very first to prove that heart disease is reversible with diet and lifestyle changes alone. Here’s what he had to say about our book:

Dean Ornish, M.D.

#1.“What’s good for you is also good for our planet. Although heart disease and diabetes kill more people worldwide than all other diseases combined, these are completely preventable and often reversible for at least 95% of the people today by changing our diet and lifestyle. This book shows you how.”–Dean Ornish, M.D., Clinical Professor of Medicine, UC San Francisco; author, The Spectrum and Dr. Dean Ornish’s Program for Reversing Heart Disease. Click here to purchase The Spectrum on Amazon.


Alexandra Stoddard

#2. “J. Morris Hicks’s world-changing book, “Healthy Eating —Healthy World,” is compelling in transforming our health — promoting dietary choices to be over 80% from whole plant foods. Not only will we restore our own fitness, vigor and happiness as we become healthier; we will be celebrating a world-wide paradigm shift by living in harmony with nature on our precious planet.”—Alexandra Stoddard, my neighbor, friend, & writing coach. Author of best-selling Living a Beautiful Life and twenty-six other books. With millions of fans around the world, this highly regarded author will influence many of them to lend an open ear to the message in our book.  Click here to purchaseLiving a Beautiful Life on Amazon

John Robbins

#3. “J. Morris Hicks has done us all a tremendous service.  He has put together a simple, clear, and profoundly helpful guide to the extraordinarily powerful benefits of plant-strong nutrition.  If you want to be healthy, read this amazing book.  In a world hungry for hope, this book arrives at precisely the right time.”John Robbins, bestselling author, The Food Revolution and Diet For A New America. One of the world’s leading environmentalists for the past thirty five years. Click here to purchase Diet for a New America on Amazon


My friend, Dr. Joel Fuhrman in his office in New Jersey

#4. “The same standard diet-style, rich in processed foods and animal products, and low in produce, that places people at high risk of heart attacks and cancers, is also rapidly destroying our environment.  “Healthy Eating — Healthy World” reports on critical information you must learn to help ourselves and our planet.”    —Joel Fuhrman, M.D., family physician, author of the best-selling Eat to Live, Disease Proof Your Child, and about a dozen other fine books. Active on radio, television and online, Dr. Fuhrman has helped millions of people reverse chronic disease and take charge of their health. Click here to purchase Eat to Live on Amazon. 


Paul Allaire, with Bill Clinton

#5. “We all know we should eat more fruits and vegetables — with this book, we now know why. The authors make a well-documented case for why it is important for your personal health and why it is critical for the health of the planet. A compelling book; it is both informative and a pleasure to read!”— Paul Allaire, Fortune 100 CEO (Xerox, 1990 – 1999)


Raymond Francis

#6. “Poor nutrition is our leading cause of disease. Yet the biggest impediment to improving our health is that most people mistakenly believe they are eating a good diet. With the costs of disease out of control and threatening the economic health of our country, “Healthy Eating – Healthy World” is a timely contribution, explaining in clear, easy-to-read language why our standard diet is making us sick, and how you can make simple choices that will improve your health, longevity and quality of life. This is a must-read book. Highly recommended!”–Raymond Francis, M.Sc., (M.I.T.) scientist, author, bestselling Never Be Sick Again. Click here to see his books on Amazon.


Kim Barnouin

#7. “Healthy Eating — Healthy World” is by far one of my favorite books.  It is incredibly informative, well researched, and a must read for anyone who eats! It takes you on a journey towards adopting a plant-based diet in a way that isn’t overwhelming and provides much needed tips about eating this way for good.”—Kim Barnouin, co-author, #1 New York Times bestseller — Skinny Bitch. A former model turned author, Kim knows a thing or two about healthy eating. Click here to purchase Skinny Bitch on Amazon


Howard Lyman

#8. “Reading and implementing Healthy Eating — Healthy World is the best prescription you will ever fill.”—Howard F. Lyman, LL.D, author, Mad Cowboy. Former cattle rancher, lobbyist, sued with Oprah Winfrey by Texas cattlemen. Click here to purchase Mad Cowboy on Amazon


Dr. Neal Barnard

#9. “Healthy People, Healthy World” is more than an eye-opening, fact-filled book about the causes of poor health. It is a map leading directly to the cure. In the process, it points the way toward solving the seemingly unrelated problems of environmental destruction and world hunger. It is sensible, direct, and right.”—Neal Barnard, M.D., President, Physicians Committee for Responsible Medicine; author, Dr. Neal Barnard’s Program for Reversing Diabetes. Click here to purchase Reversing Diabetes on Amazon


Yale grad, Olympic gold winner, Cleveland Clinic physician

#10. “In Healthy Eating – Healthy World,” the title tells it all, as author Jim Hicks masterfully resolves global challenges in a sensible, well-written, highly referenced must-read.”—Caldwell B. Esselstyn, Jr., M.D., Director of Cardiovascular Disease Prevention and Reversal at the Wellness Institute of The Cleveland Clinic, author of Prevent & Reverse Heart Disease.Click here to purchasePrevent/Reverse on Amazon.


Authors J. Stanfield Hicks and J. Morris Hicks , working daily to promote health, hope and harmony on planet Earth.

We feel truly blessed to have these endorsements from such a stellar group of prominent people. And with a powerful foreword by T. Colin Campbell, Cornell nutritional scientist (author of The China Study), we pray that our message will be more readily accepted by the typical reader who is looking for credibility, legitimacy and authenticity.

If you like what you see here, you may wish to join our periodic mailing list. Also, for help in your own quest to take charge of your health, you might find some useful information at our 4-Leaf page. From the seaside village of Stonington, Connecticut – Be well and have a great day.

If you’d like to order our book on Amazon,  visit our BookStore now.

—J. Morris Hicks…blogging daily at

PS: Occasionally an unauthorized ad may appear beneath a blog post. It is controlled by WordPress (a totally free hosting service). I do not approve or personally benefit whatsoever from any ad that might ever appear on this site. I apologize and urge you to please disregard. 

About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.
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2 Responses to Credibility, legitimacy and authenticity…

  1. Marleen Govaert - Nauts says:

    I am the living proof that a whole plant-based diet works.On June 22, I had been a vegetarian for several months. But that didn’t help me get my blood pressure down. My BP was 210/120. My doctor wanted to put me on meds again, but I wanted to try out a whole plant based diet first. My doctor gave me three months to try it out. Today, July 9, less than three weeks later, my blood pressure has dropped to 137/85 without any medication. I am definitely goning to stick with it.
    I am very grateful to you and to all the great people you mention in your blog.

  2. MA 4leafer says:

    Wow – quite an impressive set of endorsements. Can’t wait for it to hit the shelves!

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