Bill Gates is way off base on MEAT!

As he casually hastens the end of our civilization

bill-gatesToward the end of his 4-21-15 blogpost, Bill Gates sums up the meat situation as follows:

How can we make enough meat without destroying the planet?—one solution would be to ask the biggest carnivores (Americans and others) to cut back, by as much as half. Although it might be possible to get people in richer countries to eat less or shift toward less-intensive meats like chicken, I don’t think it’s realistic to expect large numbers of people to make drastic reductions. Evolution turned us into omnivores.

But there are reasons to be optimistic. For one thing, the world’s appetite for meat may eventually level off. Consumption has plateaued and even declined a bit in many rich countries, including France, Germany, and the United States. I also believe that innovation will improve our ability to produce meat. Cheaper energy and better crop varieties will drive up agricultural productivity, especially in Africa, so we won’t have to choose as often between feeding animals and feeding people.

I’m also hopeful about the future of meat substitutes. I have invested in some companies working on this and am impressed with the results so far. Smil is skeptical that it will have a big impact—and it is true that today the best products are sold mostly in fancy grocery stores—but I think it has potential. 

With a little moderation and more innovation, I do believe the world can meet its need for meat.

My response to this disturbing conclusion by one of the most influential people in the world was posted on his blog-site this morning:

J. Morris Hicks, always trying to focus on the big picture.

J. Morris Hicks, always trying to focus on the big picture.

Dear Mr. Gates,

It’s a real tragedy when one of the most influential people in the world is so terribly misguided on such a crucial topic. To conclude that “with a little moderation and more innovation, I do believe the world can meet its need for meat” is shockingly irresponsible. First of all, the world has no “need” for meat, it only has “demand” because that’s what people want. And unless we drastically reduce that “demand” during the next few years, we’re going to soon render our fragile ecosystem incapable of sustaining us as a species.

I suggest that you seek the counsel of one of Microsoft’s employees on this most crucial of all topics. His name is Dr. Stephen Emmott and he runs “computational science” in the UK. I met with him there in 2013, shortly after his book, TEN BILLION, was published. In that book, he described a terrifying chain of events that is happening right now. And, as he says, unless we make some radical changes in the way we live, our civilization will most definitely collapse well before 2100. He also agreed with me that changing what we eat (specifically animal-based foods) is a HUGE part of the “radical” change that is needed.

You may disagree with Dr. Emmott, but you should at least seek his counsel before posting something that could have such a devastating effect on the future of our species. You must remember that, while you are no expert on this topic, you have the ability to influence the behavior of billions of people–because of your fame, reputation and your own billions of dollars.

Promoting health, hope and harmony on planet Earth

Promoting health, hope & harmony on planet Earth

Finally, I have been researching this topic since 2002 and have concluded that, without a doubt, the most important issue in the history of humanity is our food choices in the 21st century. It’s the only part of the way we live that we can change quickly.

We don’t have time to curb overpopulation, change the way our economy works or ease our dependence on fossil fuels. But we do have time to change what we eat–almost anyone in the developed world can do that overnight AND be a lot healthier for it. And by simply changing what we eat, we can buy the time we need to fix those other unsustainable aspects of the way we humans are living.

Best regards, J. Morris Hicks, author, “Healthy Eating, Healthy World.”

The following five books and one DVD can be purchased on Amazon for a grand total of less than $60—and will enable you to understand the overwhelming challenges we face—along with the single most-powerful solution of all.

Six-Pack from Hicks—for health, hope & harmony on planet Earth

  1. Healthy Eating, Healthy WorldThe “big picture” about food (our book)
  2. A life changer for millions, including James Cameron. Forks Over Knives DVD 
  3. An essential scientific resource: The China Study by Dr. T. Colin Campbell; the primary book that influenced Bill Clinton to adopt a whole food, plant-based diet.
  4. What have we done to our planet? Full Planet, Empty Plates by Lester Brown
  5. A horrifying wake-up call for leaders. TEN BILLION by Dr. Stephen Emmott
  6. Food choices are the primary cause of our environmental problems, yet our world leaders, scientists & experts are Comfortably Unawareby Richard Oppenlander.

Why should we be eating mostly plants? The “big picture” in 4 minutes.

Want to find out how healthy your family is eating? Take our free 4Leaf Survey. It takes 2 or 3 minutes. eCornell is now using our survey in their plant-based nutrition course. Check it out on your smartphone at

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J. Morris Hicks, working daily to promote health, hope and harmony on planet Earth.

To order more of my favorite books—visit our online BookStore now For help in your own quest to take charge of your health, visit our 4Leaf Program and also enjoy some great recipes from Lisa’s 4Leaf Kitchen.

Got a question? Let me hear from you at Or give me a call on my cell at 917-399-9700.

—J. Morris Hicks, board member since 2012; click banner for more info:

Nutrition Certificate

About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.
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4 Responses to Bill Gates is way off base on MEAT!

  1. Philip Wollen says:

    Well said, Jim. . . . . If we could only get 5 people in a room and enlighten them to the truth of the animal industrial complex, this world would be on a fast track to sanity . . . . . Xi Jinping, Rupert Murdoch, Pope Francis, Bill Gates and Narendra Modi. (Of course, I could think of other attendees – but this is a fair start).

  2. Robert Thatcher says:

    And the marketing of Gates-funded “Beyond Meat” touts its high protein level. Another thing we really don’t need. In addition to the high oil content. But I do laud his effort to create a veg burger that may convert those addicted to animal meat.

  3. Joanne says:

    Bravo, once again, Jim. Great response to Gates’ irresponsible, uninformed missive!

  4. Marc Douglas says:

    Thank you for crafting, sending, and sharing such a spot-on response, Jim! It seems perfect to me. Each of your posts and advocacy efforts is well thought-out and placed. I was looking for (but not finding) the link to Bill Gates’ blog, so that I could share a similar message… Marc

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