Author Archives: J. Morris Hicks

About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Our own health, or the health of our ecosystem?

Which is more important? My guess is that most people would answer that “our own health” is more important. Not because they’re selfish or uncaring about the environment, but because they probably don’t know what’s at stake should our ecosystem … Continue reading

Posted in Activism & Leadership, Big Picture, Sustainability | Tagged | 2 Comments

Money-Controlled Science and the Demise of Academic Freedom

Chapter 10 from our new book, “Downsizing the Cancer Industry” Book Update. John Kelly, MD (author of Stop Feeding Your Cancer), and I have hit a legal snag with regards to publishing our new book but wanted to go ahead and … Continue reading

Posted in Academic Freedom, Activism & Leadership, Cancer, Sustainability | Tagged | 2 Comments

T. Colin Campbell and the Nobel Prize

Why he deserves it and the difference it could make Earlier this week, I got the green light from Dr. Campbell to include a chapter (in our new book) that promotes his candidacy as a future recipient of the Nobel … Continue reading

Posted in Activism & Leadership, Sustainability | Tagged | 3 Comments

A new “generation” of blogs for the digital age

Designed to be read on smartphones or tablets in less than one minute Join our Mailing List. If you’re reading this page now, you are probably “following” this blog. If you want to receive the new BSBs, you will need … Continue reading

Posted in Big Picture | 1 Comment

Pomp, Circumstance and Beyond–“You’ve got to find what you love.”

But you don’t have to find it today. In June of 2005, Steve Jobs delivered his famous “You’ve got to find what you love” speech at Stanford University. A video and full text of that speech can be found under … Continue reading

Posted in Activism & Leadership, Big Picture | Tagged | 4 Comments

“Alternative” Cancer Remedies

Are not taken seriously by mainstream medicine And they won’t EVER be taken seriously until there are a sufficient number of credible, peer-reviewed, randomized clinical trials supporting their efficacy for treating cancer. Even then, it will be a difficult road … Continue reading

Posted in Activism & Leadership, Cancer | Tagged | 1 Comment

Hillary describes Bill as “open-minded vegan” to Colbert

To end the confusion about the former president’s diet I never thought that I would hear Secretary Clinton use the word “vegan” to describe the diet of anyone in her family–certainly not until after the election. Because, as I have … Continue reading

Posted in Activism & Leadership, Sustainability | Tagged | 5 Comments