Engineer. Writer. “Big Picture Guy”
After a career in business as a management consultant and senior corporate executive, Jim Hicks became curious about the “optimal diet” for humans in 2002. Having always been a “big picture” guy in business, he began a study of what we eat from a global perspective–discovering many startling issues and opportunities along the way. Leveraging his expertise in making complex things simple, he documented his findings in his first book, Healthy Eating, Healthy World, published by BenBella Books in October of 2011.
J. Morris (Jim) Hicks Complete CV
In his business career, he had lengthy stints as a management consultant (Kurt Salmon Associates and Conway Quality), serving such clients as Holiday Inns, Sears, and ITT. In 1981, he moved from consulting to line management and held senior executive positions with a number of fashion companies, such as Ralph Lauren in New York before launching his own executive search firm in Atlanta in 1999; The Ansley Consulting Group, a firm that is still active today.
Since 2002, he has invested well over 10,000 hours in becoming an authority in the areas of sustainability, health promotion and food-based wellness. To be sure, his interests in nutrition go far beyond human health; he is equally passionate about the impact of our rich Western diet on our environment, world hunger and the needless suffering of billions of factory-farm animals. He is now leveraging his business skills as he works to improve all of those facets of our world.
Throughout his career, he has always focused on improving processes—whether in hotels, industry or retail; always looking for the best bang for the buck in terms of improvement potential. In 2003, he discovered what he referred to as the single largest process improvement opportunity in the history of the world–our food choices in the 21st century. The implications of shifting to a plant-based feeding model for humans are enormous–and J. Morris Hicks plans to spend the rest of his life improving that model. Now a writer, speaker, consultant and activist in this exciting field, here is a summary of the background that led to his new career–and the passion of his life.
- BS Industrial Engineering, 1968, Auburn University, Auburn, AL
- MBA, Business Administration, 1971, The University of Hawaii
- Officer, United States Coast Guard, 1969-1971 (Based in Honolulu)
- Management Consultant and Corporate Executive (1971-1999)
- Executive Recruiter (1999 to Present)
- Writer, speaker, author and “big-picture guy” since 2011 (Weekly SOS Memos)
Background in Health Promotion and Sustainability (since 2009)
- Author of Healthy Eating, Healthy World, (BenBella, 2011), foreword by Dr. T. Colin Campbell, endorsed by ten others, including Dr. Dean Ornish, Dr. Caldwell Esselstyn and Paul Allaire, former CEO of Xerox.
- Member of the Board of Directors of the T. Colin Campbell Center for Nutrition Studies from 2012 to 2018.
- Creator of extensive international blog & website for promoting health, hope and harmony on planet Earth. Published over 1200 pieces since 2011.
- Creator of the trademarked 4Leaf for Life approach for promoting health by focusing on maximizing the percent of calories from whole, plant-based foods (4leafprogram.com)
- Creator of the innovative 4Leaf Survey for estimating an individual’s approximate percentage of daily calories from whole plants—without counting calories. Now available in five languages. Also available online at 4leafsurvey.com. (Now used by many physicians around the world as they lead their patients down the pathway to vibrant health)
- Along with co-writer Kerry Graff, MD, published his second book in 2015–4Leaf Guide to Vibrant Health, Using the Power of Food to Heal Ourselves and Our Planet.
- Active speaker. Since 2011, he has spoken at colleges, junior high schools, civic organizations, health conferences and vegetarian groups in Connecticut, Canada, Massachusetts, Dominican Republic, Arizona, Kentucky, Italy, Colorado and at the Harvard Club in New York City.
- Published third book, OUTCRY, in April of 2020, on the fiftieth anniversary of Earth Day.
More background information on J. Morris Hicks
- For my story about how I became a “big picture guy” in the first place, this May 2014 piece covers it well. From bigot to activist—my seven steps to altruism
- If you’d like to know more how a former Ralph Lauren executive made the move from fashion to becoming the “big picture guy” about the food we eat, you may want to read a piece entitled From Polo to Plant Food — The Long Version
- For my journey to the T. Colin Campbell Foundation. From Mississippi to the T. Colin Campbell Center for Nutrition Studies
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I have just read with interest your article “Confusion over clarity at schools of nutrition”. My name is Clare Mulham and I am a qualified naturopath, nutritionist with advanced diploma of Western herbal medicine and remedial massage. I am also currently furthering my education here in Australia by pursuing a Bachelor of Health Science-Naturopathy.
There has been an explosion of “hype” around the INN Integrative Nutrition course from New York here in Australia in recent times. In order to stay abreast of current research and nutritional trends around the world, I have just enrolled in the course myself, in order to thoroughly understand, first hand, what the course is all about.
Having been directed to numerous blogs and websites over the course of the past 6 weeks to look at “highly successful health coaches” who have completed the program, I am somewhat alarmed to see and learn that people who have done an on-line 12-18month course through the institute are charging upwards of $450US for consultations and promoting themselves as authorities in all things food related. Most of these coaches have no “formal or recognised credentials” and in one particular blog, a woman is suggesting that she has trained with” Deepak Chopra “, which I suggest was simply listening to one of his lectures on line through the INN course outline.
Jim, I have done almost 12 years full time study in holistic health and while it is a consumers choice to follow and utilise any program or counselling course that resonates with them, this has to have some element of “false advertising” surrounding it??
Do you have any further information on this school since your post in 2012?
Hello, I found this blog through searching about this on line school. A “friend” did this course and has now become an obsessed person who thinks she can heal people and is arrogant enough to say that she knows more than any doctor. She has no formal degree in science, medicine or phycology. On her blog she also is quoted as saying that she studied with Deepak Chopra, and Dr. Andrew Weil. I find that this school is giving these people license to stretch the truth. When I bring up the fact that Dr. Andrew Weil doesn’t agree with a lot of what she is stating on her blog and Facebook posts, I get shut down. I love Dr. Andrew Weil and think he encompasses what it is to have a good balance between formal medicine and alternative medicine. This person charges 125 dollars for a grocery store tour of Whole Foods for 75min! I have since parted ways with this person because I believe she is causing more harm than good, and I think this school is giving these types of personalities a platform for their obsession and ego.