Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Timothy “Desert Storm” Bradley, vegan prize fighter

Posted on 02/28/2012 by J. Morris Hicks

That’s right, vegan prize fighter and it’s not an oxymoron. On June 9, the undefeated (28-0) Desert Storm will fight the defending welterweight champion, Manny Pacquiao, in Las Vegas. And for at least three months leading up to the fight, Timothy … Continue reading →

Posted in Athletic performance, Celebrities, Protein Concerns | 3 Comments

The future of healthy food—even in Northern climes.

Posted on 02/27/2012 by J. Morris Hicks

Have you ever wondered how our ancestors were able to eat a healthy diet in northern climes like New England in the wintertime? Today, we have the luxury of fresh fruits and vegetables of every variety—every single day of the … Continue reading →

Posted in Organic, local produce, Sustainability | 4 Comments

Sunday Series–A “4Leaf” type message from Dr. Veith

Posted on 02/26/2012 by J. Morris Hicks

Like a breath of fresh air—focusing on what we should be eating After watching several of his videos for the past week, I went back and watched the first one in his Life At Its Best series. He began the … Continue reading →

Posted in Scientific Integrity, Suffering of Animals, Sustainability, Video Included | 2 Comments