Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

SMILE. My first ever blog about teeth—and gums

Also affected by what we eat Yesterday, I was scrolling through the McDougall Moment series of my friend Dr. John McDougall—and found one about teeth (featured below). As expected, he talked about the role of diet in the health of … Continue reading

Posted in Health in General | Tagged | 2 Comments

UNSUSTAINABILITY — The elephant in the room

Not a C.O.P.D. commercial for Symbicort We can talk all we want about humans being omnivores and that we’ve evolved to eat meat, eggs, cheese, or plants. But the bottom line is that unless we shift to mostly plants pretty … Continue reading

Posted in Activism & Leadership, Big Picture, Energy, Sustainability | 7 Comments

Chipotle Pig Video — They’re missing the whole point!

We don’t “need” to eat ANY animal protein. Just in case you haven’t seen the Chipotle Mexican Grill Ad that aired during the recent Grammy Awards, I have provided it here for your convenience. It’s all about making the lives … Continue reading

Posted in Suffering of Animals | 4 Comments