Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

From Lisa’s Kitchen…Hearty 4Leaf Black Bean Soup

Gotta love that avocado on top! This recipe, inspired by Chef AJ’s book Unprocessed How to achieve vibrant health and your ideal weight, is packed with nutrients. There are two pounds of greens hidden in this soup! Top it with … Continue reading

Posted in Recipes & meals, Uncategorized | 6 Comments

Cancer screening? Saving Lives or Making Money?

A little of the first—a whole lot of the second Finally, a thoughtful member of the medical community speaks out—in a recent Op-Ed in the New York Times and in a  recent video; both of which are featured in this … Continue reading

Posted in Cancer, Video Included | 2 Comments

Study shows that statins out-perform stents—NY Times

But what about whole plants? They beat drugs almost every time! The New York Times reported on a new review of randomized controlled trials on 2-27-12. The title: No Extra Benefits Are Seen in Stents for Coronary Artery Disease, an article by … Continue reading

Posted in Heart Disease, Video Included | 2 Comments