Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Animal Protein—Professional athletes don’t need it either.

The “Protein Myth” that won’t go away Lately, I have been hearing questions from readers and in lectures about the special “protein” needs of highly-trained athletes. Here is one of those questions—followed by a response by my son, Jason and … Continue reading

Posted in Athletic performance, Protein Concerns | 5 Comments

From Bison Burgers to Saving the Planet

Trailing in the bottom of the 7th inning—with Ted Turner Entering Atlanta’s mega-airport yesterday morning at 6:00 a.m., I noticed a large poster image of Ted Turner gesturing with one hand and saying, “We’re this close to ending polio.” Then, … Continue reading

Posted in Activism & Leadership, Celebrities, Climate Change, Energy, Sustainability | 2 Comments

Baby steps or rapid move to optimal diet?

The 4Leaf brain-trust is unanimous on this one. As you probably know, we didn’t create our 4Leaf Program in a vacuum. It as based on the common ground knowledge and advice of Dr. T. Colin Campbell and the five pioneering … Continue reading

Posted in 4Leaf for Life, Healthy Eating 101, Vibrant health | 3 Comments