Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Using 4Leaf Survey results to improve your diet & health

Identifying opportunities for improvement  in diet and health for you and your family Now that you have your 4Leaf point score, how do you benefit from it? You can now see where you’re getting most of your non-whole-plant calories and … Continue reading

Posted in 4Leaf for Life | 6 Comments

Mark Bittman. Does he ever take a stand on anything?

A wealth of knowledge—apparently wasted Since beginning this blog in February of 2011, I have probably mentioned Mark Bittman at least 100 times. As you probably know, he is a writer, speaker, author and columnist for the New York Times. … Continue reading

Posted in Activism & Leadership, Suffering of Animals, Video Included | 6 Comments

100 million Americans eating more plant-based—Harris Study

A recent Harris Interactive study (See link below), released December 2011, reports that in addition to self-described vegetarians, roughly “one third of the country are eating vegetarian meals a significant amount of the time.” It clarified that: Seventeen percent of Americans … Continue reading

Posted in 4Leaf for Life, Vegan or vegetarian? | Tagged , , , | 2 Comments