We don’t “need” to eat ANY animal protein.
Just in case you haven’t seen the Chipotle Mexican Grill Ad that aired during the recent Grammy Awards, I have provided it here for your convenience. It’s all about making the lives of the pigs happier.
Clever marketing to be sure—appealing to an almost universal point of view. Studies show that almost everyone loves animals and hates the thought of them being mistreated. Blake Hurst, a former hog farmer, wrote the following in a New York Times Op-Ed this past Sunday (see link below):
At the start of the ad, the farmer and his animals are happy and content. But then progress rears its ugly head, and the animals move indoors, into large, crowded buildings. They are pumped with antibiotics and processed into cubes, all to the mournful sound of Willie Nelson singing a Coldplay tune: “Science and progress/Don’t speak as loud as my heart.” In the end, the farmer sees the light, gets rid of the technological evils and frees his cows and pigs. Redemption is found in a simpler life. And you can have it all at Chipotle, for the price of a burrito.
How about a vegetable burrito? In addition to the suffering of pigs, how about we end the entire process of eating animals? How about we make a huge dent in the world’s water crisis and dramatically reduce our rapidly disappearing arable land and forests that are necessary to fuel our ever-increasing demand for meat? Cute video; but it does little more than sell a few burritos.
Want to see some real change? Forward this next video to everyone you know. The above video ignores the massive amount of land, water and energy needed to support our meat-eating habits. The days of the happy farm are over—too many people, not enough land, not enough water, not enough energy. As for the next video, if anyone cannot watch this entire video (less than 3 minutes), they shouldn’t be allowed to eat animals. I couldn’t make it past 30 seconds.
For more on this miserable subject, here are a few of my recent blogs:
As for not “needing” animal protein—Dispelling the Protein Myth
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—J. Morris Hicks…blogging daily at HealthyEatingHealthyWorld.com
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