Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Feeling good & being happy—not a bad combination

Posted on 06/13/2012 by J. Morris Hicks

That’s what “vibrant health” is all about. Let’s face it; most people change what they’re eating for one of two reasons: to lose weight or to help correct some medical condition. Also, many people choose to become vegan or vegetarian … Continue reading →

Posted in 4Leaf for Life, Happiness, Vibrant health | 5 Comments

Playing it “safe” with vitamin supplements? Think again!

Posted on 06/12/2012 by J. Morris Hicks

Not only are those supplements not helping; they may be causing problems. Chances are the average American can name only four or five nutrients: protein, calcium, omega-3, vitamin C and Vitamin D. And, for the most part, they’re getting those … Continue reading →

Posted in Video Included, Vitamins & Supplements | 4 Comments

The Terrific Tomato – A fruit or a vegetable?

Posted on 06/11/2012 by J. Morris Hicks

The botanists call it a fruit—the U.S. Supreme Court calls it a vegetable. No matter what you call it, this product of nature packs a powerful punch when it comes to nutrition. Loaded with antioxidants, phytonutrients, and a host of … Continue reading →

Posted in Scientific Integrity, Uncategorized | 3 Comments