Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Health spending still going up—with no end in sight.

And “confusion over clarity” is king Every major television network has a health-related story every single day of the year. Half of the stories are about problems created by our love affair with meat and dairy and the other half … Continue reading

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“Nanny state in NYC”—for banning giant sugary drinks?

So what’s wrong with that? Nothing, in my opinion. As I’m sure you’ve heard, Mayor Michael Bloomberg is already famous for banning smoking in bars and trans-fats from restaurant food. He’s also created more biking lanes in his administration than … Continue reading

Posted in Beverages (all) | 2 Comments

Do you think you’re a pretty decent person?

It turns out that most of us are—even though we all cheat just a little. On June 7, 2012, the New York Times published a David Brooks article that caught my attention—The Moral Diet. But it turns out that the … Continue reading

Posted in Big Picture | 1 Comment