Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Bill Clinton in “TIME” — Has his moment of truth arrived?

With his views on sustainability and his communitarian view of our future The October 1 issue of TIME Magazine arrived at my doorstep on Friday (9-21-12). And with Bill Clinton’s picture on the cover, my heart leapt when I saw the … Continue reading

Posted in Big Picture, Celebrities, Sustainability | Tagged , | 3 Comments

How many PhDs does it take to figure out what we should eat?

With thousands working on it already; maybe we should challenge their methodology of study—because what they’re telling us is not working. Three articles caught my attention this week and my immediate reaction was to blog about each one of them … Continue reading

Posted in Big Picture, Obesity, Scientific Integrity | 3 Comments

“Forget BMI, just measure your waist and height”

Say British scientists and reported in the Telegraph No doubt you’ve heard about many problems with our present method of the Body Mass Index (BMI) to determine whether someone is overweight or obese. Oftentimes, some of the best-trained athletes in … Continue reading

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