Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Oxymoron of the week: Healthy School Lunches

Everyone praises Michelle Obama for working diligently to improve the quality of school lunches across the land. But is it really doing any good? And will it ever do any good as long as our government fails to acknowledge EXACTLY … Continue reading

Posted in Activism & Leadership, Celebrities, Food Policy | Tagged | 4 Comments

Riding the cancer train to fame and fortune

A privileged few get filthy rich—while innocent millions suffer Two news stories caught my attention this week. One from Boston, the other from Los Angeles. Both were stories about how big money is being made in the cancer industry. The … Continue reading

Posted in Cancer | Tagged | 7 Comments

Are corporate wellness programs working?

In my opinion, they’re not even scratching the surface. What’s missing? Even though almost ALL large companies have some kind of formalized wellness program in place, the average health care cost per employee continues to increase at about 6% a … Continue reading

Posted in Corporate Wellness, Cost of Health Care, Vibrant health | Tagged | 1 Comment