Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Don’t waste your $$ on Vitamin C supplements…

Posted on 10/05/2012 by J. Morris Hicks

Especially, if you expect them to prevent the common cold. With flu and cold season fast approaching, an article in the San Francisco Chronicle caught my eye and inspired this post. For the first 58 years of my life, I had … Continue reading →

Posted in Vitamins & Supplements | Tagged | 3 Comments

Cancer “Breakthroughs” that Cost Too Much and Do Too Little

Posted on 10/04/2012 by J. Morris Hicks

That was a recent headline in Newsweek & Daily Beast We hear news about cancer every day—often many stories on any given day…and not just during October, which is breast cancer month. We’ve become obsessed with cancer and most of … Continue reading →

Posted in Cancer, Cost of Health Care | Leave a comment

Why are insurance companies not “really” promoting health?

Posted on 10/03/2012 by J. Morris Hicks

“How Insurers Can Help” was the headline. According to the 9-30-12 article, they can help reduce the cost of health care by replacing “fee for service” with “fixed budgets” that reward doctors for delivering less service. This is what they’ve … Continue reading →

Posted in Corporate Wellness, Insurance | Tagged , , | 1 Comment