SUSTAINABILITY. Our generation’s responsibility.

We created the unsustainable mess we’re in—Now we must FIX it.

Promoting health, hope and harmony on planet Earth

“Healthy Planet J. Morris Hicks” =, the home page of my website.

And to FIX it, we must understand the absolute TRUTH about the most important things in our lives—things like our own health and the ability of our ecosystem to sustain the human species longterm.

In the past few months, I have become even more aware of how the organizations we trust—have failed us miserably. I have written for years about our medical schools (controlled by big Pharma), our nutrition schools (controlled by the food industry), and our USDA (controlled by the livestock industry).

But only recently have I become fully aware of just how badly we have been misled by a group of organizations that we trust most of all. That would be the many large environmental nonprofit organizations (NGOs) around the world. Hundreds of millions of people donate billions of their hard-earned dollars to these groups—trusting them to take care of our planet.

Yet NONE of those large NGOs are telling us exactly HOW our current way of life is grossly unsustainable. Simply speaking, they are not telling us the truth about the single largest driver of our environment’s most critical problems: global warming, water scarcity, soil erosion, deforestation, ocean dead zones, and species extinction.

Why don’t they tell us the truth? Surprisingly, some of them may not even be aware of the truth. The others know that it would hurt their fundraising if they urged their millions of members to drastically reduce (Or, God forbid, eliminate) the amount of meat, dairy, eggs and fish that they consume regularly.

One of my slides from my "Sustainability" speeches

One of my slides from my “Sustainability” speaches

So, I guess it’s up to the activists of the world  (like me, John Robbins, Richard Oppenlander, Will Tuttle and others) to broadcast the complete, absolute truth every chance we get. 

One chance that I get every day is on the home page of my website at, where you will be greeted with the following information front and center. These five words may help you remember the FIVE letters of my website:

“Healthy-Planet-J.-Morris-Hicks  =

Our generation has created a grossly unsustainable mess and it’s our responsibility to FIX it before it’s too late—and we can’t FIX it if we don’t fully understand the primary causes. — J. Morris Hicks

SUSTAINABILITY is Topic #1 on this site. I write about it in my blogs, I talk about it in interviews and it is featured prominently in my public speaking. Check out this pdf of my upcoming third appearance at Holy Cross College in March. Food. Health. Planet. Our Future as a Species. (A fairly large file)

And now abideth these three: health, hope & harmony; but the greatest of these is harmony. — J. Morris Hicks

J. Morris Hicks. Promoting health, hope & harmony on planet Earth.

J. Morris Hicks. Promoting health, hope & harmony on planet Earth.

URGENCYAfter researching since 2002, writing a book in 2010 and blogging since February of 2011, I draw your attention to five recent “big picture” articles that contain civilization-saving information that more of our leaders must grasp VERY SOON:

Handy 5-piece take-charge-of-your-health kit—from

Why should we be eating mostly plants? The “big picture” in 4 minutes.

Want to find out how healthy your family is eating? Take our free 4Leaf Survey. It takes 2 or 3 minutes and you can score it yourself. After taking the survey, please give me your feedback as it will be helpful in the development of our future 4Leaf app for smartphones. Send feedback to

International. We’re now reaching people in over 100 countries. Follow us on Facebook and Twitter or get daily blog notices by “following” us in the top of the right-hand column. For occasional updates, join our periodic mailing list.

J. Morris Hicks, working daily to promote health, hope and harmony on planet Earth.

To order more of my favorite books—visit our online BookStore now

For help in your own quest to take charge of your health, visit our 4Leaf page and also enjoy some great recipes from Lisa’s 4Leaf Kitchen.

Got a question? Let me hear from you at Or give me a call on my cell at 917-399-9700.

—J. Morris Hicks, board member since 2012; click banner for more info:

Nutrition Certificate

About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.
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5 Responses to SUSTAINABILITY. Our generation’s responsibility.

  1. Bernadine T. Shea says:

    Keep up the great work Jim!

  2. Stan says:

    It must have been recent blogs here that gave me a thought last night, and today’s blog fits.
    “An Inconvenient Truth”: Too inconvenient to be truthfully told.

  3. #######################


    Ethan Brown developed an early interest in animals and agriculture while tagging along with his Dad, a professor, farmer, and conservationist who infused his son with a deep appreciation for the natural world. As an adult, Ethan developed a promising career in the clean energy sector where he held positions of increasing leadership responsibility in the private and public sector, including eight years at Ballard Power Systems-the world’s leading PEM fuel cell company-where he reported directly to the President & CEO.

    Yet Ethan was nagged by a basic question, “would we continue to raise and eat animals in such staggering numbers if a perfect plant-based replication of meat existed?” A committed vegan, he began to look far and wide for a technology that could do just that-take plant-based proteins and re-align them to mimic the mouthfeel, appearance, and overall sensory experience of animal meats. When he met Dr. Fu-hung Hsieh and Harold Huff at the University of Missouri, Ethan knew he was on to something. After several years of collaboration with the University of Missouri, The University of Maryland, Kleiner Perkins Caufield & Byers, and The Obvious Corporation, Beyond Meat was born.

    Ethan has an MBA from Columbia University and an MPP from the University of Maryland. He has lived and worked abroad in Bosnia and Nicaragua.

    Favorite band: The Rolling Stones

    Favorite sports team: Maryland Terrapins Football

    Best advice for those moving to plant-based diet: Follow your heart and the rest will follow.




  4. Joanne Irwin says:

    Jim, NPR has devoted recent broadcasts on sustainability. Change is happening. All anyone has to do is follow the weather across the country. Certain events are unprecedented. Some say the planet is constantly changing and evolving, and, yes, it is. But the drastic changes in temperature and global warming have occurred at alarming rates since the advent of the Industrial Revolution. We need a new revolution – a Sustainability Revolution – to thwart the disastrous effects on our globe. Keep up the great work. You are making a difference. I tell all my class participants about you!!

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