Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Pritikin—College dropout who could’ve won the Nobel Prize

So what’s the story about the amazing Nathan Pritikin? In a People Magazine article shortly after his premature death in 1985, one of his staff described the great man thusly: “Nathan was a great researcher, a genius who was able … Continue reading

Posted in M.D.s---Health-Promoting, Medical Experts, Video Included | Tagged | 5 Comments

Steve Jobs’ diet—Still implicating plant-based eating

Ashton Kutcher suffers health scare prepping for ‘Jobs’ (the movie) That was the headline in the news for the past few weeks. It wasn’t a big story and most people probably missed it. I only found it because I noticed … Continue reading

Posted in Cancer, Celebrities | 2 Comments

The “Perfect Storm” for fixing healthcare—NOW!

We’ll never fix “disease care” until we fix the food. And that’s a huge problem. In a democratic form of government such as ours, it’s almost impossible to change something as wildly popular as the Standard American Diet—even if it’s … Continue reading

Posted in Activism & Leadership, Celebrities, Food Policy | 2 Comments