Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

“Just the facts” on the infamous Mediterranean Diet Study

I am reminded of the saying, “All that glitters is not gold.” Take five minutes and watch the following video by Howard Jacobson, PhD, who assisted with Dr. Campbell’s new book, WHOLE, Rethinking the Science of Nutrition. Here are four … Continue reading

Posted in Activism & Leadership, Food Policy | 4 Comments

How long would you like to live?

Letterman is now joking on his show about people living to 150. During my first month of blogging back in 2011, I posted a blog about David Murdock, the  big Dole tycoon who is now 89. My blog was all … Continue reading

Posted in Celebrities, Humor, Vibrant health | Tagged , | Leave a comment

Ethnic-flavored salt, sugar and fat. Yum Yum.

“Served with seared flesh or over-cooked vegetables” That is Dr. Michael Klaper’s definition of restaurant food. Of course, some restaurants offer much more healthful meals than others, but almost all of them make extensive use of salt, sugar and fat. … Continue reading

Posted in Celebrities, soda, Video Included | 3 Comments