Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Celebrating the official “registration” of 4Leaf for Life

Posted on 04/12/2013 by J. Morris Hicks

Featuring a subtle approach to educating the carnivorous masses Over the past few months, I have mentioned that my priorities were shifting and that I was working on a new business venture involving a new kind of healthy and convenient … Continue reading →

Posted in 4Leaf for Life, Healthy Eating 101 | Tagged , | 4 Comments

Slaughterhouses. New York Times article misses the point.

Posted on 04/11/2013 by J. Morris Hicks

Unnecessary suffering. Part of a miserable process that need not exist Over a four-day span last week, I spoke to several hundred sixth graders at a middle school in New London, CT. (See links below for details). Prior to the … Continue reading →

Posted in Children, Suffering of Animals, Sustainability | 18 Comments

Eats, Peeps and the science of oral processing

Posted on 03/31/2013 by J. Morris Hicks

A combination of venting and science on this Easter morning First the venting. NBC really disappointed me last evening when the last 2.5 minutes of their Nightly News featured a “story” about the Easter Peeps candy and their manufacturer. With … Continue reading →

Posted in Children | Tagged | Leave a comment