Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

A Fresh 4Leaf Cooked Meal in less than 5 minutes—My secret

Posted on 05/22/2013 by J. Morris Hicks

The key is cooking in batches and freezing one-meal portions. After being married for almost thirty years, I have now been a single man for fifteen. And during that time, I have learned the most valuable lesson of my life—what … Continue reading →

Posted in 4Leaf for Life, Healthy Eating 101, Recipes & meals | 4 Comments

Real Bad News for Big PHARMA & Big FOOD

Posted on 05/21/2013 by J. Morris Hicks

The Plant-Based paper from Kaiser Permanente is a HUGE breakthrough. Yesterday’s blogpost about Kaiser Permanente’s breakthrough paper on plant-based nutrition is likely to put the fear of God in the leadership teams at the Big Pharma and Big Food industries. It … Continue reading →

Posted in M.D.s---Health-Promoting | Tagged | 6 Comments

Plant-Based for ALL Patients! Says Kaiser Permanente.

Posted on 05/20/2013 by J. Morris Hicks

Finally some much needed CLARITY from the “system” In their Spring 2013 Journal, America’s largest managed care company and hospital system has taken a bold stand on the superiority of plant-based nutrition to promote health. This is big news and … Continue reading →

Posted in M.D.s---Health-Promoting | Tagged | 10 Comments