Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Re-inventing Nutritional Science. First step is “Un-Learning.”

Even the best and brightest still think there’s a “need” for animal protein. This blog was inspired by a New York Times article entitled, “Breeding the nutrition out of our food.” (Jo Robinson, 5-25-13, see link below). Her article got … Continue reading

Posted in Academic Freedom, Scientific Integrity | 5 Comments

“Why I’m Not a Vegan” — Title of latest Mark Bittman piece

Then he proceeds to tell us all the reasons he should be. Confusing, to say the least. As a big fan of Mark Bittman, I continue to be mystified by his refusal to take a stand and tell us with … Continue reading

Posted in Big Picture, Environment, Sustainability | 10 Comments

Elon Musk. Mission-motivated leadership in action…

Quite possibly the most amazing person alive today I was first introduced to Elon Musk about a year ago on a 60 Minutes segment entitled, SpaceX–Entrepreneur’s Race to Space. At the time, I didn’t connect the dots regarding the staggering … Continue reading

Posted in Activism & Leadership, Sustainability | 10 Comments