Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Protein—There’s only one way not to get enough of it…

By not getting enough calories Essential nutrient? Yes. More important than complex carbohydrates? No. Earlier this week, I blogged about the importance of fiber in the diet of herbivores. Today, I want to revisit the old question about protein—because this … Continue reading

Posted in Dairy, cow's milk, Protein Concerns | 3 Comments

4Leaf Survey—for estimating your 4Leaf level…

…without counting calories or computing percentages. 4Leaf App for Smart Phones—The First Step. Since creating the 4Leaf concept two years ago, we have known that we would eventually want to have a handy app for helping people get the most … Continue reading

Posted in 4Leaf for Life | Leave a comment

Getting enough fiber? 95% of Americans don’t.

Most don’t even come close to the woefully low official guidelines. Yesterday, while thinking about my post for today, I got to thinking about fiber in our diet and why we have it. Then it occurred to me that it … Continue reading

Posted in Colon Health | 2 Comments