Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Doomsday Vault & Survival Foods: Think Plants

The Doomsday Seed Vault turns 4 on February 26, 2012 And CBS News reported on some impressive birthday gifts that the Norway seed vault received last week—nearly 25,000 samples of seeds from around the world, including grains that grow on … Continue reading

Posted in Health in General | 3 Comments

2 words for health beats 1,083 words for “miracle diet.”

Whole Plants! AP article uses 1083 words and simply adds to the confusion. But we use the magic two words—Whole Plants. Not only do those two words result in delivering your body’s ideal weight, they also promote vibrant health, reverse … Continue reading

Posted in Weight-Loss | 4 Comments

Sunny Acres Farms—Home of Happy Farm Animals

Delicate topic—but necessary Our book has eleven chapters—and one of them is entitled “Hell on Earth.” We chose that title because it best describes the entire lives of the 60 billion food animals that we humans consume each year on … Continue reading

Posted in Suffering of Animals, Video Included | 3 Comments