Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

A tiny isle of “health-promotion” in a sea of “avoiding animals”

That’s what we felt like at our 4Leaf booth at VegFest Now, don’t get me wrong; I am not complaining about VegFest. On the contrary, they are doing a wonderful job of moving millions of people in the right direction. … Continue reading

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“Rocking the boat”—Powerful new words from Dr. Campbell

Thank God for the courage of T. Colin Campbell. “You can wonder and ask and research anything you like, until you cross the line defined by prejudice and reinforced by the moneyed interests that fund almost all science.” —T. Colin … Continue reading

Posted in Academic Freedom, Scientific Integrity | 1 Comment

“Patients pay bigger share of health care dollars.

Front Page — Above the Fold — NY Times With a headline like this—Insurers Alter Cost Formula, and Patients Pay More—it’s certainly going to attract a lot of attention. After reading the entire 1000-word plus article, I concluded that it … Continue reading

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