A tiny isle of “health-promotion” in a sea of “avoiding animals”


That’s what we felt like at our 4Leaf booth at VegFest

A tiny isle of healthy eating….

Now, don’t get me wrong; I am not complaining about VegFest. On the contrary, they are doing a wonderful job of moving millions of people in the right direction. They encourage people not to eat animal products and thereby do magnificent things for the environment, our finite supply of fossil fuels—not to mention the global suffering of animals in factory farms.

Our 4Leaf Niche. But “just avoiding animal foods” is not necessarily healthy for us humans. And that’s where we have carved out our little 4Leaf niche—offering a way of eating that appeals to a broad range of people for a number of reasons:

  1. Our approach focuses on “whole plants,” it is simple and easy, no calorie counting or portion control.
  2. It is not all or nothing—people choose the wiggle room that they can handle.
  3. Although not necessarily vegan, the 4Leaf eater is very likely consuming a much healthier diet than most of the total vegans out there.
  4. It doesn’t’ carry a stigma like the V words do for many people.

Survey Poster 2The Hartford Show. As was the case in Worcester a few weeks ago, there were lots of long lines for free food and occasionally a line at our booth to take the free 4Leaf Survey. One was a woman named Jan and her college-age daughter, Katie. Jan walked right up and said that she wanted to find out just how badly she was eating. She then proceeded to answer all the questions with confidence and integrity while her daughter looked on with glee.

Young Katie had brought her mom to the VegFest in hopes of convincing her to improve her diet—maybe it was a Mothers Day gift. And some gift it may turn out to be.

As expected, Jan scored at the lowest of our six levels—the Standard American diet, where people get less than 10% of their calories from whole plants. Then they bought our book, thanked us for the survey and walked away happily. And this morning, while writing my blog for today, I received this message:

Just wanted to drop you a line – yes – my daughter Katie actually made me a veggie dinner tonight, and more importantly…it was great – and I ate it!! Guess it’s time to take a big girl pill and do the right thing.

Will be starting your book as well, and I look forward to this new experience and chapter!! Having a milestone birthday coming up  – what better time!! As I say – better late than never!!

Thanks for taking the time to chat with us today!! Jan

Now that is exactly why we spend our weekends in some cavernous convention center on a beautiful spring weekend in Connecticut. It’s because of the opportunity to make a difference in people’s lives—and in so doing, making a difference regarding the future of our planet.

After the first day of the show, one lady that we met posted a comment on my website just before midnight. I liked it so much that I printed up the following and displayed it on my table next to the stack of books.

From a visitor to this booth yesterday

(posted on my website at hpjmh.com)

Laura Barone says:

04/28/2012 at 11:30 pm

It was my sincere pleasure to meet you today at CT Veg Fest. I cannot put your book down! Thank you for sharing your wisdom. Blessings to you!

Want to find out how healthy your family is eating? Take our free 4Leaf Diagnostic Survey It takes less than five minutes and you can score it yourself. After taking the survey, please give me your feedback as it will be helpful in the development of our future 4Leaf app for smartphones. Send feedback to jmorrishicks@me.com

Follow us on Facebook and Twitter. Want to receive some occasional special news from us? You may wish to Join our periodic mailing listFor daily updates you can choose to “FOLLOW” at the top of the right column.

If you’d like to order our book on Amazon,  visit our BookStore now.

J. Morris Hicks, working daily to promote health, hope and harmony on planet Earth.

For help in your own quest to take charge of your health, you might find some useful information at our 4Leaf page or some great recipes at Lisa’s 4Leaf Kitchen.

Got a question? Let me hear from you at jmorrishicks@me.com. Or give me a call on my cell at 917-399-9700.

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Blogging daily at hpjmh.com…from the seaside village of Stonington, Connecticut – Be well and have a great day.

—J. Morris Hicks, board member, T. Colin Campbell Foundation

About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.
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