Author Archives: J. Morris Hicks

Unknown's avatar

About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

80-20 Rule. When it comes to the cost of health care.

According to information published by the U. S. Department of Health and Human Services: Half of the population spends little or nothing on health care, while 5 percent of the population spends almost half of the total amount. According to … Continue reading

Posted in Corporate Wellness, Cost of Health Care | Leave a comment

FIVE arguments in support of the typical western diet…

…and my single word of rebuttal for all of them: UNSUSTAINABLE! Despite the fact that multiple professional football and tennis stars thrive on a whole foods, plant-based diet, despite the fact that heart disease and type 2 diabetes are reversed … Continue reading

Posted in Big Picture, Celebrities, Sustainability | Tagged , | 8 Comments

Life on Mars? What lessons can we learn from that news?

One of the big stories in the news this week—after the NFL referees, the breast-cancer “breakthrough” and the Netanyahu “red line” bomb—was news of possible life on the Red Planet. Our space rover, Curiosity, has been probing Mars since 8-9-12 … Continue reading

Posted in Activism & Leadership, Sustainability | Leave a comment