It would be an opportunity to leverage your superb leadership skills…In the greatest cause of your career.
Dear General Petraeus,

General David Petraeus
Everyone makes mistakes, but we all find a way to move on. In your case, you are used to winning. You’ve been a winner your entire life and will continue to be. But you need a challenging cause—to help put the mistakes behind you and to make more of a difference in this world than you ever imagined.
Here’s the deal. About one percent of our population understands why we have so much chronic disease in this country and why our outrageous cost of healthcare is choking our economy. But the problem is that no one in authority is listening to us.
No one in medicine, academia, the food industry, the pharmaceutical industry, or the federal government of the United States. Why are they not listening? The short answer is MONEY. What is desperately needed is leadership—and that’s why I am appealing to you now.
I am not worried about any mistakes that you may have made. I am only interested in the many qualities that would make you an ideal general in our army that is committed to “taming the healthcare monster.” Here are a few reasons why I want you on our team:
- You are a proven leader and the most-respected general since Eisenhower.
- You are highly regarded by Democrats and Republicans alike.
- With a trim body and a reputation as a fitness nut, you are a great role model for vibrant health.
- You’re just the right age—too young to retire and far too driven not to have a major purpose in your life.
- You would love the opportunity to make a HUGE difference in the entire world.
- Almost everyone in the world knows your name.

Dr. Regina Benjamin, Surgeon General of the United States
Recently, I wrote a blog about the three most prominent “generals” in our War on Obesity. Guess what, they’re all obese themselves. (One of them is pictured here.) We’re never going to win a war of any kind with role models like that. We need a grisly veteran of many wars like you. We need leadership desperately—and we need it now.
Getting started. You may not know a darn thing about how a whole foods, plant-based diet style can change the world, but everyone knows that you’re extremely smart. And it won’t take you long to connect the dots once you’re fully briefed with all the “intelligence” available on this powerful truth.
I am asking you for four hours with me and a handful of experts—a group that would include the three men who influenced President Clinton to ignore our government’s food guidelines and choose an almost vegan, health-promoting diet. They are Dr. Dean Ornish, Dr. Caldwell Esselstyn, Jr. and Dr. T. Colin Campbell.

Bill Clinton also made a few mistakes, but he’s now more highly respected than ever—because he is working tirelessly to make the world a better place—and he remains our most prominent spokesman for eating plant-based.
The Bottom Line. All we need is leadership to win this war and tame that healthcare monster. It’s a great time for you to consider turning a bad situation into something great.
Since I was a very young man, I have always tried to focus on the positives of any bad situation. You probably do the same thing. And while this may be the darkest hour of your life, you’re not going to be in the dark for long.
Hopefully, you will give this opportunity serious consideration. For a better feel of why we need superior leaders like yourself, you may want to take a look at a letter that I sent to Bill Ford of the Ford Motor Company. It, along with the other links below, will give you all the background you need for our meeting.

Consecutive Daily Blogs
FYI, I served as an officer in the United States Coast Guard in Honolulu—while you were in high school. Please give me a call at your convenience: 917-399-9700. Regards, Jim Hicks
- Urgent letter to Bill Ford — Chairman of Ford Motor Company
- Meet the “Big Three” Generals—in the War on Obesity
- Slashing the cost of health care in businesses
- J. Morris Hicks. Experience and qualifications for this kind of consulting
Handy 4-piece take-charge-of-your-health kit—from Amazon.com
- The movie that’s changing the lives of millions: Forks Over Knives DVD
- Healthy Eating, Healthy World, The “big picture” about food (our book)
- An essential scientific resource: The China Study by Dr. T. Colin Campbell
- Dr. McDougall’s new book, The Starch Solution, with lots of great recipes
Want to find out how healthy your family is eating? Take our free 4Leaf Diagnostic Survey. It takes less than five minutes and you can score it yourself. After taking the survey, please give me your feedback as it will be helpful in the development of our future 4Leaf app for smartphones. Send feedback to jmorrishicks@me.com

International. We’re now reaching people in over 100 countries. Follow us on Facebook and Twitter or get daily blog notices by “following” us in the top of the right-hand column. For occasional updates, join our periodic mailing list.
To order more of my favorite books—visit our online BookStore now

J. Morris Hicks, working daily to promote health, hope and harmony on planet Earth.
For help in your own quest to take charge of your health, you might find some useful information at our 4Leaf page or some great recipes at Lisa’s 4Leaf Kitchen.
Got a question? Let me hear from you at jmorrishicks@me.com. Or give me a call on my cell at 917-399-9700.
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Blogging daily at hpjmh.com…from the seaside village of Stonington, Connecticut – Be well and have a great day.
—J. Morris Hicks, board member, T. Colin Campbell Foundation
In the latest McKinsey Quarterly, there is an article entitled, “Health care in China: Entering uncharted waters.” Well, it may not be charted, but we have a real good template for what’s going to happen there.
The good folks at McKinsey are business strategy consultants. They help their clients identify and exploit markets. As for health care, while some of their very smart people may have some idea how to eliminate up to 80% of health care spending, they have no client that is interested in doing that. Rather, they’re helping their clients better understand and exploit the business opportunity that bad health is providing. The article continues:
As the largest “payer” when it comes to health care, our government (and all of us tax payers) deserve to have the best and the brightest working on the biggest problems. And for the USA, the cost of our health care is right up there.
And we’d just be getting started. Ultimately, the annual reduction in our nation’s health care spending would approach two trillion dollars a year. Additionally, we would have taken some huge GREEN strides in the right direction—the kinds of progress that will enable the planet to sustain life as we know it for the longterm.


