About four weeks ago, I posted a blog about Lance Armstrong shortly after his tell-all interview with Oprah. At that time, I announced that I had forgiven Lance and would give him the benefit of the doubt as he moved forward.
My blog was somewhat controversial, which is not surprising—as many people expressed their anger at Lance for betraying all of his fans, cancer victims, etc. But now the dust has settled a bit, and I see in the New York Times that the Livestrong Foundation is feeling the effect of the scandal—maybe people will be more willing to forgive Lance; particularly if he focuses on truly helping people.
From the Times article (See link below):
Regarding Livestrong. David Reibstein, a professor of marketing at the University of Pennsylvania, said, “I think there’s no question that some people are going to be disillusioned and therefore are not interested in continuing their support.”
He added, “But people still care about fighting cancer, so I don’t think we’ll see it totally disappearing.”
So, how are you feeling about Lance now? Let’s find out. Please select one of the three answers below that best describes how you feel:
Why did I forgive Lance? First of all, I have always been a very forgiving person. I don’t think anger and holding grudges is healthy and I try not to judge anyone for anything. Secondly, I am now in the business of pursuing a world-changing mission that is extremely short on prominent leadership.

Has been read by over one million people. Imagine if one billion read it.
While billions of people are talking about finding the cure for cancer; hardly anyone is talking about sharing the complete truth about prevention of cancer with everyone in the world. In a recent blog about cancer, I quoted some “astounding truths” from The China Study. For your convenience, here are five of them:
- [C]asein (the protein in cow’s milk) and very likely all animal proteins, may be the most relevant cancer-causing substances that we consume.
- There is enough evidence now that the U.S. government should be discussing the idea that the toxicity of our diet is the single biggest cause of cancer.
- There is enough evidence now that doctors should be discussing the option of pursuing dietary change as a potential path to cancer prevention and treatment.
- Our institutions and information providers are failing us. Even cancer organizations, at both the national and local level, are reluctant to discuss or even believe this evidence.
- Food as a key to health represents a powerful challenge to conventional medicine, which is fundamentally built on drugs and surgery.

J. Morris Hicks, the “big picture” guy
So, what if Lance Armstrong made true cancer prevention his next big mission? How many people could he reach? Well, it depends on the poll above. My bet is that most people would end up forgiving him if he got real serious about a noble cause. As for the “cancer prevention” cause, his actions would not only fight cancer—but they would simultaneously promote the longterm sustainability of the human race.
Do you know of any causes more important than that?
I figure that around two billion people have heard of Lance Armstrong. If over half of them forgive him and will once again listen to him—Lance could play a huge part in changing the world. I look forward to seeing the poll results and hearing your comments.
- Source article. Livestrong Not Immune From Turmoil Surrounding Lance Armstrong
- My earlier blog. What will Lance do now? Although disgraced at the moment…
- Related blog. My case for why we need all the leadership we can get
- Related blog. A tiny few eating a perfect diet? — or truly changing the world?
Handy 4-piece take-charge-of-your-health kit—from Amazon.com
- The movie that’s changing the lives of millions: Forks Over Knives DVD
- Healthy Eating, Healthy World, The “big picture” about food (our book)
- An essential scientific resource: The China Study by Dr. T. Colin Campbell
- Dr. McDougall’s new book, The Starch Solution, with lots of great recipes.
Want to find out how healthy your family is eating? Take our free 4Leaf Diagnostic Survey. It takes less than five minutes and you can score it yourself. After taking the survey, please give me your feedback as it will be helpful in the development of our future 4Leaf app for smartphones. Send feedback to jmorrishicks@me.com

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J. Morris Hicks, working daily to promote health, hope and harmony on planet Earth.
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Blogging daily at hpjmh.com…from the seaside village of Stonington, Connecticut – Be well and have a great day.
—J. Morris Hicks, board member, T. Colin Campbell Foundation






