Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Do you breathe air, drink water and have sex?

Even with no randomized studies proving that you should? What should humans be eating? That’s the question that I began studying in 2002. Six months later, I concluded—without a doubt—that we should be eating a whole foods, plant-based diet. From … Continue reading

Posted in 4Leaf for Life, Big Picture, Bill Clinton, Environment, Harmony Project | Tagged | 9 Comments

Rx for slashing the cost of healthcare at CVS

America’s largest drugstore chain—#18 on the Fortune 500 list Apparently the “CVS” stands for “convenience, value and service.” A huge organization, they report $108 billion in sales, profits of $3.5 billion and have 203,000 employees. Since much of their profits … Continue reading

Posted in Activism & Leadership, Corporate Wellness | Tagged , | 1 Comment

Humans “need” no animal products—EVER!

The old “protein myth” won’t go away quietly. Many vegetarians continue to believe that they “need” to add some animal foods to their diets in order to make sure they get enough of all the essential nutrients. I do not … Continue reading

Posted in Big Picture, Protein Concerns | 2 Comments