Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Ralph Lauren, Columbia, NYU and the Candle Cafe

Posted on 10/13/2011 by J. Morris Hicks

Big Blue (our book) finally made it to the Big Apple. Tuesday was a big day for our message and for our book, as my earlier Steve Jobs blog went viral, producing a spike in my web traffic that was … Continue reading →

Posted in Activism & Leadership, Book Promotion, Celebrities | Tagged , | 1 Comment

Sir Paul and Nancy serve organic vegetarian at their wedding.

Posted on 10/12/2011 by J. Morris Hicks

Including the wedding cake. Paul McCartney has long been a prominent voice against the cruel treatment of animals in our factory farms around the world. A famous quote of his: If slaughterhouses had glass walls, we’d all be vegetarians. Sadly, … Continue reading →

Posted in Celebrities, Suffering of Animals | 4 Comments

FIBER. How much should we be eating?

Posted on 10/11/2011 by J. Morris Hicks

An excerpt from our book and a new video added to an earlier blog. From Chapter 1 in our book on page 23, under the section entitled, “What is the Optimal Diet for Humans?” As it relates to fiber consumption: … Continue reading →

Posted in Colon Health | 1 Comment