Ralph Lauren, Columbia, NYU and the Candle Cafe

Big Blue (our book) finally made it to the Big Apple.

Columbia University in New York City

Tuesday was a big day for our message and for our book, as my earlier Steve Jobs blog went viral, producing a spike in my web traffic that was 600 percent greater than our daily average. So while people around the world were reading about Steve Jobs and pancreatic cancer, I was delivering my books on the East side, West side and all around the town, including the posh RL headquarters on Madison Avenue.

After taking the M60 bus from the Metro North station at 125th Street to Columbia University on the upper West side, I took the subway down to NYU near Astor Place in the Village. By then, it was time to visit my favorite two restaurants in NYC; the Candle Cafe on 73rd and the Candle 79 between Lexington and 3rd on 79th Street. After having a delicious 4-Leaf lunch at the former, it was at the latter that I found out from the owners that Ralph Lauren’s son David and new bride Lauren were regulars there — “because she is a vegetarian.” Yes, the former Lauren Bush is now Lauren Lauren.

David and Lauren. Being a beautiful vegetarian doesn't hurt our cause one little bit.

About an hour later, while delivering Ralph’s book to his office, I wrote this note inside the cover:

Dear Ralph, I learned a great deal about passion, vision and excellence while working for you and have done my best to apply that knowledge in this book. When you and Ricky are finished reading it, I am confident that your new daughter-in-law, Lauren, would love to have it to share with David. Best, Jim

Unfortunately, I was unable to see Ralph as he was hosting a big party in his elegantly appointed reception area — all related to the huge “breast cancer awareness” march in the city earlier that day. As with so many other ultra-successful people, Ralph is very health-concsious and has always been a huge supporter of charities that fight disease and promote health. Hopefully, he will become inspired after reading our book — to put some of his powerful global brand to work helping people learn how to use food to promote vibrant health at all ages; and as a bonus, learning how to avoid most chronic diseases in the first place.

New cookbook by my friends at the Candle Cafe and Candle 79. To be released on 11-1-11. Not a bad sounding date to launch a fabulous new vegan cookbook. See link below to order.

The Bottom Line. Why am I out visiting universities and getting our book in the hands of famous people like my former boss, Ralph Lauren? Two words. Youth and Power.

I am convinced that the best and brightest young people will lead what history may someday dub “the great food revolution of the twenty-first century.” It took us about a hundred years to get ourselves in this mess, maybe we can get out of it in far less than half that time.

An earlier blog to the collegians

During earlier blogs, I have mentioned Bill Clinton, Ted Turner, Bill Gates, Oprah Winfrey and Warren Buffet. Almost everyone in the world knows their names; the same goes for Ralph Lauren. But, out of this entire group, he is the only one that I know personally.

If any single one of those people really got serious about promoting our “revolution,” people all over the world would listen. Not everyone would change their diet right away, but many would. Some combination of Youth and Power, coupled with enough Money, is what we’ll need to create global behavior change in the fewest number of years.

An earlier blog about power: Bill Clinton — social change, urgency and activism

Click here to order the great Candle 79  Cookbook on Amazon Starts shipping on 11-1-11

Authors J. Stanfield Hicks and J. Morris Hicks , working daily to promote health, hope and harmony on planet Earth.

And when you visit their restaurants in New York, ask for the owners Joy, Benay or Bart and tell them that J. Morris Hicks sent you.

If you like what you see here, you may wish to join our periodic mailing list. Also, for help in your own quest to take charge of your health, you might find some useful information at our 4-Leaf page. From the seaside village of Stonington, Connecticut – Be well and have a great day.

If you’d like to order our book on Amazon,  visit our BookStore now.

—J. Morris Hicks…blogging daily at HealthyEatingHealthyWorld.com

SHARE and rate this post below…One more thing, occasionally an unauthorized ad may appear beneath a blog post. It is controlled by WordPress (a totally free hosting service). I do not approve or personally benefit whatsoever from any ad that might ever appear on this site. I apologize and urge you to please disregard.

About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.
This entry was posted in Activism & Leadership, Book Promotion, Celebrities and tagged , . Bookmark the permalink.

1 Response to Ralph Lauren, Columbia, NYU and the Candle Cafe

  1. Candle 79 cookbook: I notice that they use olive and other oils in most of their recipes.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s