Big Blue (our book) finally made it to the Big Apple.
Tuesday was a big day for our message and for our book, as my earlier Steve Jobs blog went viral, producing a spike in my web traffic that was 600 percent greater than our daily average. So while people around the world were reading about Steve Jobs and pancreatic cancer, I was delivering my books on the East side, West side and all around the town, including the posh RL headquarters on Madison Avenue.
After taking the M60 bus from the Metro North station at 125th Street to Columbia University on the upper West side, I took the subway down to NYU near Astor Place in the Village. By then, it was time to visit my favorite two restaurants in NYC; the Candle Cafe on 73rd and the Candle 79 between Lexington and 3rd on 79th Street. After having a delicious 4-Leaf lunch at the former, it was at the latter that I found out from the owners that Ralph Lauren’s son David and new bride Lauren were regulars there — “because she is a vegetarian.” Yes, the former Lauren Bush is now Lauren Lauren.
About an hour later, while delivering Ralph’s book to his office, I wrote this note inside the cover:
Dear Ralph, I learned a great deal about passion, vision and excellence while working for you and have done my best to apply that knowledge in this book. When you and Ricky are finished reading it, I am confident that your new daughter-in-law, Lauren, would love to have it to share with David. Best, Jim
Unfortunately, I was unable to see Ralph as he was hosting a big party in his elegantly appointed reception area — all related to the huge “breast cancer awareness” march in the city earlier that day. As with so many other ultra-successful people, Ralph is very health-concsious and has always been a huge supporter of charities that fight disease and promote health. Hopefully, he will become inspired after reading our book — to put some of his powerful global brand to work helping people learn how to use food to promote vibrant health at all ages; and as a bonus, learning how to avoid most chronic diseases in the first place.
The Bottom Line. Why am I out visiting universities and getting our book in the hands of famous people like my former boss, Ralph Lauren? Two words. Youth and Power.
I am convinced that the best and brightest young people will lead what history may someday dub “the great food revolution of the twenty-first century.” It took us about a hundred years to get ourselves in this mess, maybe we can get out of it in far less than half that time.
During earlier blogs, I have mentioned Bill Clinton, Ted Turner, Bill Gates, Oprah Winfrey and Warren Buffet. Almost everyone in the world knows their names; the same goes for Ralph Lauren. But, out of this entire group, he is the only one that I know personally.
If any single one of those people really got serious about promoting our “revolution,” people all over the world would listen. Not everyone would change their diet right away, but many would. Some combination of Youth and Power, coupled with enough Money, is what we’ll need to create global behavior change in the fewest number of years.
An earlier blog about power: Bill Clinton — social change, urgency and activism
Click here to order the great Candle 79 Cookbook on Amazon Starts shipping on 11-1-11
And when you visit their restaurants in New York, ask for the owners Joy, Benay or Bart and tell them that J. Morris Hicks sent you.
If you like what you see here, you may wish to join our periodic mailing list. Also, for help in your own quest to take charge of your health, you might find some useful information at our 4-Leaf page. From the seaside village of Stonington, Connecticut – Be well and have a great day.
If you’d like to order our book on Amazon, visit our BookStore now.
—J. Morris Hicks…blogging daily at HealthyEatingHealthyWorld.com
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