Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Bill Clinton, the natural leader for the “great food revolution”

Global Recognition, Credibility, Knowledge, Partnering Skills, Resources and a burning desire to make a huge difference in this world As a former corporate executive, management consultant and executive recruiter, I know a thing or two about the importance of having … Continue reading

Posted in Activism & Leadership, Big Picture, Bill Clinton, Celebrities | 2 Comments

New London, Connecticut — October 12, 2011. New book issues the ‘4-Leaf Challenge.’ You are what you eat: simple solution to a complex problem. (Link to article below) By Amy J. Barry, Special to The Day Some people are better at … Continue reading

Posted on by J. Morris Hicks | 1 Comment

“All or nothing” doesn’t fly for most people.

Although most people seem to like the flexibility of our 4-Leaf Program, occasionally I hear from someone who questions why we would “allow” or condone ANY animal products whatsoever. The short answer — we want to make a huge difference … Continue reading

Posted in 4Leaf for Life, Big Picture | 1 Comment