Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Deadliest oxymoron on Earth — Healthy Kids Menu

Posted on 11/09/2011 by J. Morris Hicks

Non existent. Yet, parents everywhere don’t seem to care. People everywhere claim to love animals but that feeling seems to stop at the barn door for the unfortunate 60 billion “food animals” that we raise on this planet for our … Continue reading →

Posted in Children | 7 Comments

Effortless weight-loss — on the “4-Leaf” road to vibrant health

Posted on 11/08/2011 by J. Morris Hicks

Losing weight is much easier — when your primary goal is vibrant health. While we don’t recommend “weight-loss goals” as such, we do acknowledge that your body will naturally seek its ideal weight if you make a permanent commitment to … Continue reading →

Posted in 4Leaf for Life, Weight-Loss | Leave a comment

Holiday Eating. Gaining weight or losing? It’s your choice.

Posted on 11/07/2011 by J. Morris Hicks

Today (11-7-11) — the ideal time to begin your quest for vibrant health. Once again, Dr. Greger has provided us with a close look at a scientific report on the topic of BMI scores that are associated with various diet-styles. … Continue reading →

Posted in 4Leaf for Life, Weight-Loss | 3 Comments