Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

“McDougall Moments” — Video series by Dr. John McDougall

Posted on 12/06/2011 by J. Morris Hicks

Today’s post is is an introduction to the new “McDougall Moment” series, featuring concise two-minute videos on a wide range of diet and health-related subjects by Dr. John McDougall (featured prominently in our book). As I have done with some … Continue reading →

Posted in M.D.s---Health-Promoting, Medical Experts, Video Included | 1 Comment

Ending the madness — Staph bacteria commonplace in meat

Posted on 12/05/2011 by J. Morris Hicks

Staph likely in three billion food animals per year — in the USA (47%) Now that Thanksgiving is behind us and before you rush out to buy your Christmas turkey, you may wish to review this informative video (3 minutes) … Continue reading →

Posted in Health in General, Medical Experts, Video Included | 2 Comments

The thrill of making a difference; book feedback from a reader.

Posted on 12/04/2011 by J. Morris Hicks

Mini Book Review and Sunday Movies. Now that our book has been out for two months, we’re beginning to get a lot of great feedback. And, it really feels good to be making a difference in people’s lives. Just this … Continue reading →

Posted in Book Promotion, Video Included | 1 Comment