Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Getting started on the 4Leaf path to vibrant health…

…And your optimal weight As we begin to organize and oversee formal 4Leaf Challenges around the country, we have been updating the 4Leaf material on this site and are in the process of developing handouts and PowerPoint presentations as well. … Continue reading

Posted in 4Leaf for Life | 1 Comment

A reader asks about gout; historically, the “disease of kings.”

Occasionally a reader asks me about a specific medical condition. I always try to help the reader find more information and/or consult with their physician. Here is a note from Diana that I received last week. Dear Mr. Hicks, I’m seriously … Continue reading

Posted in Health in General, Video Included | Tagged | 6 Comments

Vitamin D in the wintertime. What to do in northern areas?

It’s that time of year in New England; not much sunshine and too cold to get much of it on your body. So what do we do about Vitamin D? While many of the experts disagree on the topic of … Continue reading

Posted in Vitamins & Supplements | Tagged , , | 4 Comments