Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

In the quest for “vibrant health,” weight-loss is just a bonus.

Posted on 12/27/2011 by J. Morris Hicks

What to measure? We have begun conducting “4Leaf Challenges” for clients such as businesses, clubs or churches. The challenge consists of a group of ten participants who agree to eat at the 4Leaf level (over 80% of their daily calories … Continue reading →

Posted in 4Leaf for Life, Video Included, Weight-Loss | 1 Comment

Massachusetts 4Leaf Challenge begins on January 3, 2012

Posted on 12/26/2011 by J. Morris Hicks

The first 4Leaf Challenge of 2012 — Gardner, Massachusetts Dr. Brian Hurley of the Gardner Animal Care Center in Gardner, MA, has been featured in a number of my blogs over the past year. Since beginning to eat 4Leaf on … Continue reading →

Posted in 4Leaf for Life | 3 Comments

Merry Christmas from the village of Stonington, CT

Posted on 12/25/2011 by J. Morris Hicks

Without much ado on this Christmas morning, I want to share my favorite Christmas Tree picture of all time. It was taken in December of 2008 — about four blocks from my house — right after a new-fallen snow here … Continue reading →

Posted in Uncategorized | 1 Comment