Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Dispelling the “protein myth,” and releasing a flood of creativity

Posted on 02/04/2012 by J. Morris Hicks

Exactly what is the protein myth? The widespread belief that humans actually “need” to eat animal protein to be healthy. Despite overwhelming scientific and clinical evidence to the contrary, this myth is alive and well in the Western world—where the … Continue reading →

Posted in Activism & Leadership, Harmony Project, Protein Concerns | 3 Comments

Reading labels; the “Pam Scam” and the 2% milk hoax.

Posted on 02/03/2012 by J. Morris Hicks

Failing to read read labels properly can be hazardous to your health. In Chapter 10 of our book, we address the topic of learning how to read labels. And we provided some “expert” input from Jeff Novick, a former manager … Continue reading →

Posted in Healthy Eating 101 | 4 Comments

What about cane sugar and caffeine? A reader asks.

Posted on 02/02/2012 by J. Morris Hicks

Although I am certified in Plant-Based Nutrition by the T. Colin Campbell Foundation and eCornell, I don’t consider myself an expert in nutrition. As you know, I call myself “the big picture guy” when it comes to how our food … Continue reading →

Posted in 4Leaf for Life, Beverages (all) | 4 Comments