Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Happy St. Patty’s Day — from Alabama

Posted on 03/17/2012 by J. Morris Hicks

While driving yesterday from Atlanta to Auburn, Alabama, I decided to blog today about St. Patty’s Day foods. Then, after arriving at Auburn University (my alma mater), I decided to try to have lunch. After driving around a bit and … Continue reading →

Posted in 4Leaf for Life, Healthy Eating 101 | 5 Comments

Recipes, a mobile cookbook app & more on the 4Leaf Survey

Posted on 03/16/2012 by J. Morris Hicks

Getting your “ducks in a row” with the 4Leaf Program… As the 4Leaf Program attracts more people, we’re getting frequent requests for help with recipes, meal planning and more. Almost everyone seems to love the simple 4Leaf concept and are … Continue reading →

Posted in 4Leaf for Life | 1 Comment

BIG NEWS about red meat misses the main point!

Posted on 03/15/2012 by J. Morris Hicks

Headline: “Red Meat Tied to Increased Mortality Risk” The big story this week (see links below) was all about the increased mortality associated with eating red meat. But they said nothing about the similar dangers of eating poultry, fish and certain … Continue reading →

Posted in Protein Concerns | 4 Comments