Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

4Leaf Road Show—opening at Worcester VegFest

Posted on 04/10/2012 by J. Morris Hicks

Sunday, April 15, from 11 to 5 p.m. Jason, Lisa and I will have a 4Leaf exhibit table where we’ll administer FREE 4Leaf Surveys. The address for your GPS is 1 Skyline Drive, Worcester, MA. Please spread the word and … Continue reading →

Posted in Activism & Leadership | 5 Comments

The daunting task of moving the world to plant-based

Posted on 04/09/2012 by J. Morris Hicks

Could anything be more difficult? Yes! If the entire world was already eating plant-based, moving in the other direction would be much more difficult. Why? Because it wouldn’t make any sense to anyone. It’s always difficult to challenge the norm—but … Continue reading →

Posted in Big Picture | 3 Comments

Dyed Easter chicks—a sad state of affairs

Posted on 04/08/2012 by J. Morris Hicks

A cute little novelty for a day two—then what? Some think it’s cute—I think it’s sick. The root problem here is that the human race has concluded that ALL other creatures were placed on this Earth—solely to serve at the … Continue reading →

Posted in Suffering of Animals | 5 Comments