4Leaf Road Show—opening at Worcester VegFest

Sunday, April 15, from 11 to 5 p.m.

Jason, Lisa and I will have a 4Leaf exhibit table where we’ll administer FREE 4Leaf Surveys. The address for your GPS is 1 Skyline Drive, Worcester, MA. Please spread the word and let’s have a great turnout for this excellent event.

Click on image above for more info.

The show is free and features lots of free food and other items. Also, on the program are two of my favorite authors—and both will be available after their talk for book signing.

  • Dr. T. Colin Campbell will be speaking at 1 p.m.
  • Kathy Freston will be speaking at 2:15 p.m.

Kathy is the author of The Veganist and a good friend of Oprah. Of course, Dr. Campbell is the author of The China Study.

Helping vegans eat a healthier diet. We know that there will be lots of vegans and vegetarians at the VegFest. We also know that many of them eat a very unhealthy diet. And we know that we can help them improve their diet.

Pictured at right is the poster board that will stand on our table at the show. Several hundred people have taken our 4Leaf survey already and have validated its ability to assess the percentage of whole plant calories in a person’s daily diet.

We believe that this is the first ever such tool and that it can be used to help people know exactly what they need to do to take charge of their health. After they take the survey, we can coach them how to improve their diet by simply using their survey responses to guide them to the opportunities:

Using your 4Leaf Survey score to take charge of your health

Why do some vegetarians get fat? Click here to find out.

Click here for the VegFest website.

Want to find out how healthy your family is eating? Take our free 4Leaf Diagnostic Survey It takes less than five minutes and you can score it yourself. After taking the survey, please give me your feedback as it will be helpful in the development of our future 4Leaf app for smartphones. Send feedback to jmorrishicks@me.com

Finally — the banner that will be hanging in front of our display table.

Banner and Poster — both from Staples Copy & Print Service

Follow us on Facebook and Twitter. Want to receive some occasional special news from us? You may wish to Join our periodic mailing listFor daily updates you can choose to “FOLLOW” at the top of the right column.

If you’d like to order our book on Amazon,  visit our BookStore now.

J. Morris Hicks, working daily to promote health, hope and harmony on planet Earth.

For help in your own quest to take charge of your health, you might find some useful information at our 4Leaf page or some great recipes at Lisa’s 4Leaf Kitchen.

Got a question? Let me hear from you at jmorrishicks@me.com.

Please SHARE and rate this post below

Blogging daily at hpjmh.com…from the seaside village of Stonington, Connecticut – Be well and have a great day.

—J. Morris Hicks, Board of Directors…

About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.
This entry was posted in Activism & Leadership. Bookmark the permalink.

5 Responses to 4Leaf Road Show—opening at Worcester VegFest

  1. Bernadine T. Shea says:

    I’d love to go tomorrow but can’t. I have put the Veg-Fest on my calendar for next year….any
    others coming up? Thanks for doing an outstanding job of educating us ALL!! Your daily blog
    helps to keep me on track……many thanks! Enjoy the Veg-Fest;so sorry not to attend!

  2. Leo S. says:

    Here’s wishing you a good turnout and a successful event. Maybe it will be the first of a growing number of VegFests that will show people what they can do to change their lifestyles, improve their health and reduce or eliminate the need for costly and sometimes dangerous medications.

  3. Darcy Phillips says:

    The Veganist, just ordered from Amazon. Thanks for the info. Have a great time spreading the word. Just recommended your book to a patient. “Heart disease runs in my family, that’s why I have it.” My first am pt, 40 year old male. “That’s not always the case. Want a great book recommondation that just may change all that for you?”

    AND Im considering posting a sign above the treadmill in my office….
    but I would still like to be employed tomorrow and I’m quite sure the MD’s that pay my salary would not approve.

  4. Bill K. says:


    I attended a local VegFest event in Novi, MI and was a little disappointed. They had booths full of venders selling artificial Meat, Ice Cream, and soy chicken all of which is only marginally better than the item they replace. They also had a whole litany of Hospitals and health care organizations trying to convince people that they really have their health in mind – disregard the prescription drugs they have hidding behind the curtain. Not much space was given to whole plant foods. I am glad you will be carrying the flag for proper eating at your local event. Just try and stay strong as the smell of that nut-based meat comes floating your way!

    Bill K.

    • jmorrishicks says:

      Bill, This is my first VegFest but I’m not surprised about what you’re saying. As we all know, the big emphasis is usually on what one is “not eating.” Hence, all the efforts to replicate meats and cheeses made from plants. Hopefully, this audience will be receptive to our no-nonsense approach to “celebrating” the 4Leaf Lifestyle and simply maximizing your calories from whole plants.

      I’ll post a blog next week describing the event. Best, Jim

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s