Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Reducing medications; with help from Dr. McDougall

How do you explain what you’re doing to your doctor? For most of us who’ve been eating mostly whole plants for a few years, we take zero medications and very few supplements. But what about the transition? What if you’re … Continue reading

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“The Starch Solution” by Dr. John McDougall—My review

Another beacon of information that will help to change the world Since I first began learning about plant-based nutrition in 2002, Dr. McDougall has been one of my heroes. I have learned a great deal from his many books and … Continue reading

Posted in M.D.s---Health-Promoting | 3 Comments

Preventive Care—what does that term mean to you?

Why not start with some hardball preventive information? The kind of information that has been proven to reverse chronic disease. I’m talking about the information people need to take charge of their health. We need to talk about the food. … Continue reading

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