Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

When you hear “alternative” medicine, what comes to mind?

Posted on 06/25/2012 by J. Morris Hicks

For most, it’s some kind of “kooky” avoidance of “real” medicine… Until they get their own tragic diagnosis of disease—like Sharlene in the video below. For most, it’s something that you seek out after you’ve been diagnosed with a serious … Continue reading →

Posted in Bill Clinton, Prevention | Tagged , | 4 Comments

“Healthiest meal ever?” — More “confusion over clarity.”

Posted on 06/24/2012 by J. Morris Hicks

Just when we thought it couldn’t get any more confusing… A bunch of food researchers from an independent British firm started out with over 4,000 health claims that were used by food producers and supermarkets to hawk their products. Then … Continue reading →

Posted in Heart Disease, Scientific Integrity | Tagged | 3 Comments

Focus on “risk factors”— is missing the whole point!

Posted on 06/23/2012 by J. Morris Hicks

Another huge example of “confusion over clarity” A quick internet search this morning revealed that according to the World Health Organization, there are a total of 12,000 diseases, and all of them have multiple risk factors. Let’s take heart disease … Continue reading →

Posted in Cancer, Heart Disease | Tagged , , | 5 Comments