Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Athletic performance & a whole foods, plant-based diet

And yes, you can get all the protein that you need from plants. Just last week, the New York Times ran an article entitled, “Can athletes perform well on a vegan diet?” The short answer is YES. (See link to … Continue reading

Posted in Athletic performance, Protein Concerns | Tagged | 1 Comment

Professor of medicine says NO to the PSA test…

And writes up his story in Forbes It’s really great to see the super-smart, educated physicians of mainstream medicine coming to their senses regarding our huge $100 billion disease-screening business in this country. The most recent is Steven Salzberg and … Continue reading

Posted in Cancer, Medical Experts | 2 Comments

Preponderance of evidence for “mostly plants”

The mountain of evidence continues to grow. Shortly after our book came out in 2011, I was asked two questions in an online interview for a magazine. As an introduction to this blog post, I have provided those two questions … Continue reading

Posted in Big Picture, Video Included | Tagged , | Leave a comment