Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Meet the “Big Three” Generals—in the War on Obesity

Prominent leaders in academia, government and healthcare Okay, I confess, the puns were intentional. In May of 2012, HBO aired a multi-night special entitled, “Weight of the Nation.” In my opinion, it was pretty much worthless when it came to … Continue reading

Posted in Activism & Leadership, Obesity | 9 Comments

Two Words. Two Pages. Two Months.

Promoting the simplicity of plant-based eating My mantra has always been K.I.S.S. — Keep it simple stupid. Unfortunately the rest of the world tends to complicate everything. Congress is split right down the middle on virtually every issue, there is … Continue reading

Posted in Activism & Leadership | 2 Comments

Multi-vitamins for preventing cancer? Give me a break!

Great news for Pfizer’s Centrum — Great disservice for the public In the New York Times, the story began: “After a series of conflicting reports about whether vitamin pills can stave off chronic disease, researchers announced on Wednesday that a … Continue reading

Posted in Cancer, Vitamins & Supplements | Tagged | 1 Comment