Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Mainstream journalists continue to miss the main point…

When it comes to the most important topics in the world. Last week (10-18-12), David Brooks of the New York Times ran a column entitled A Sad Green Story. He chronicled a number of sad scenarios in our brief forty … Continue reading

Posted in Environment, Sustainability | 1 Comment

What does living “green” mean to you?

Last week, while meeting with senior executives in a large corporation, we spent some time discussing the powerful “GREEN” advantages of helping all of the company’s associates learn to adopt an earth-friendly plant-based diet. One of my PowerPoint slides began … Continue reading

Posted in Activism & Leadership, Sustainability | Tagged , | 1 Comment

“Are just a few animal products in my routine meals okay?”

That was the gist of a dilemma that a reader described. Last week, I received a message from Sara in Melbourne, Australia. She had taken our 4Leaf Survey and had a few questions. She began by sharing her score. Her … Continue reading

Posted in 4Leaf for Life | 3 Comments