“Men’s Health,” A champion in the game of confusion

Like Dr. Oz, Men’s Health is in the entertainment business.

Entertaining? Yes. Help with your heart disease? Not so much. Oct. 2011.

So why am I reading it? Because it’s my responsibility as an author and a blogger to know what’s going on out there. So I subscribed about two years ago and usually find something of interest when it arrives at my doorstep every month.

But, after two years of scanning the magazine, I have not seen a single article about the heart disease-reversing power of eating mostly whole, plant-based foods. As with the Dr. Oz show, this magazine is in the entertainment business and, when it comes to truly promoting health, confusion reigns supreme over clarity.

But this month; a glimmer of hope? (October 2011 shown here) There is a lengthy article by Matt Goulding entitled “A Meat Lover’s Guide to Vegetables.” (See link below). At first, I think that he may be about to give up meat for good but then I see that it’s just a 31-day challenge that he’s decided to undertake. The article begins:

I AM A SHAMELESS CARNIVORE. I have odd pig parts in my freezer, homemade duck prosciutto hanging from my basement rafters, molten bovine bone marrow commingling with my own. But nevertheless, I am about to do the unthinkable.

I’m going to give up meat. What could possibly convince a hard-core meat eater to switch teams? There are plenty of good reasons, actually. By all accounts, vegetables in America have entered a golden era: Farmers’ markets are sprouting across the country, chefs are trading in pork belly and short ribs for delicata squash and maitake mushrooms, and plenty of food magazines are breathlessly proclaiming vegetables “the new meat.” Even Walmart, the nation’s largest food retailer, has announced plans to offer more local, organic produce. And the First Lady dug her manicured fingers into the dirt to start a vegetable garden soon after moving into the White House. You could argue that there’s never been a better time to eat vegetables.

The use of oil, butter, cream, egg and mayo -- prevented most of his dishes from scoring in the 4-Leaf range.

Perusing his vegetable choices with lots of photos, I quickly find that he’s not following the Esselstyn guidelines for reversing heart disease. It seems that every dish features some combination of butter, cream, oil, eggs or mayonnaise. Didn’t notice any cheese, but there was probably some included in one or two of the dishes.

On the positive side, he spoke about the health-promoting qualities of vegetables and even mentioned a phrase from our book about your mother telling you that you should eat more of them. But also, as in our book, he pointed out that even though we continue to hear that we should eat more veggies (even citing the new USDA food plate), we seem to be eating less and less every year.  He reports some data on that topic:

A recent CDC study shows that only 21 percent of U.S. men are eating vegetables three or more times a day—a far cry from the latest recommendation to fill half your plate with produce at each meal. In fact, vegetable consumption among Americans has actually gone down since 2000. Even Men’s Health readers aren’t hitting the mark. A recent poll showed that 40 percent of you aren’t eating two to three servings a day (confession: I’m in that group myself). What’s more, these results come after the completion of the government’s 10-year-long Healthy People 2010 campaign, which included goals on increasing our produce consumption.

So he makes it a full 31 days without eating any “dead animal” as he called meat once or twice. He prepared and seemed to enjoy quite a few attractive and tasty dishes — even though they were far less healthy than he thought. But after successfully making it through his 30-day meatless challenge, he celebrates by visiting one of his macho haunts and orders up one of their “justly fabled pastrami sandwiches.” In fairness to Matt, I should point out that he ends on a good note — he only eats half the sandwich as he notices that they’re grilling some yellow squash in the kitchen and decides to have a bowl of it.

Yesterday at Fenway Park -- my three grandsons; Collin, Cooper (his very first visit) and Andrew. At ages 8, 9 and 10 -- A healthy group of young men, you can be sure that their daddy (my co-writer) didn't buy them hot dogs.

The Bottom Line. The problem with virtually every article within the “system” is that there is never any clarity about exactly what we should be eating to achieve vibrant health.

Like almost every article in this magazine, this one just added to the confusion. On the one hand, the author notes that there are more farmers markets out there and people are talking about the health benefits of fruits and veggies, but he also cites data showing that we’re eating less.

So, why was there no article about Bill Clinton and what he’s eating these days? Unlike the ConsumerReports article from yesterday’s blog, this magazine was printed several weeks after the CNN special featuring the former president eating no meat, dairy or oil — for the rest of his life; not just for 31 days. Maybe they’ll mention it in their November issue — I’ll be looking for it.

Want clarity about EXACTLY what you should be eating to achieve vibrant health, click on the logo above.

This just in. Amazon starts shipping our book (where clarity reigns supreme) this week. If you’d like to order our book on Amazon,  visit our BookStore now.

If you like what you see here, you may wish to join our periodic mailing list. Also, for help in your own quest to take charge of your health, you might find some useful information at our 4-Leaf page. From the seaside village of Stonington, Connecticut – Be well and have a great day.

—J. Morris Hicks…blogging daily at HealthyEatingHealthyWorld.com

Click here for the Men’s Health article: A Meat Lover’s Guide to Vegetables | Men’s Health

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Posted in Activism & Leadership, Heart Disease | 1 Comment

ConsumerReports. Deceptive “confusion” on Heart Disease

Title of Cover Story: The business of healing hearts — Cardiac care is a money-making machine that too often favors profit over science

With a title like that, you might be thinking that your trusted ConsumerReports was going to provide you with information about how you can easily reverse your heart disease without spending any money. If that’s what you’re thinking, you would be wrong.

One of America's most trusted sources of information

The article (See link below) led off with this opening line, “As baby boomers hit their 60s and heart disease remains the No. 1 killer of all U.S. adults, it’s no surprise that ads exploiting people’s concerns about their heart are cropping up everywhere.” Then they showed the ads that were designed to cash in on consumers’ fears:

“Find a new way to tell Dad you love him,” suggests an ad from the Heart Hospital of Austin, in Texas. “Show your love with a HeartSaver CT.”

The website Track Your Plaque warns, “The old tests for heart disease were wrong—dead wrong.” It says heart scans are “the most important health test you can get.”

“Does your annual physical use the latest technology to prevent … heart disease before it strikes?” asks the radio ad for the Princeton Longevity Center, in Princeton, N.J. The center’s website promises that its full-day exams—which can include heart scans and usually aren’t fully covered by insurance—can detect the “silent killers that are often missed in a typical physical exam or routine blood tests.”

The article continued, “Those and similar ads are not unusual. They are part of a marketing strategy by hospitals, medical centers, and doctor groups to cash in on consumers’ fears.” Then they throw in this line from a “system” doctor, “It’s a big problem,” says Kimberly Lovett, M.D., a physician at Kaiser Permanente and a member of the San Diego Center for Patient Safety at the University of California, San Diego School of Medicine. “These marketing strategies exploit patient fears and promote tests that aren’t necessary for most people.”

Why didn't my trusted ConsumerReports tell me about this option for my heart disease?

So, if I am reading all of the above, I am thinking how lucky I am to find out about this money-driven effort by our disease-care “system” to try to sell unnecessary procedures. I think that I am about to get the best possible information that will not only save me money but will also help me take the best possible care of my heart. Wrong.

Reading through the entire article, I notice that there is not a single mention of the highly successful Ornish and Esselstyn programs for completely reversing heart disease — without spending any money. All I have to do is change what I eat. But since these programs have not been adopted by “mainstream medicine,” they have been labeled “alternative” and therefore don’t even get mentioned in a highly regarded publication like ConsumerReports.

But, we now have a former president of the United States taking the “alternative” route and we have CNN telling that story to the world in primetime. For a magazine whose brand is built on helping consumers maximize value, how embarrassing for them to not even mention the greatest “heart health value” in the history of the world.

He told the world that he cured his heart disease by switching to a plant-based diet -- and that he actually likes the way he is now eating.

Very confusing. Ironically, they fail to mention it in their September 2011 issue, which was probably sitting next to millions of  televisions while Sanjay Gupta was telling the world (On August 28) how you can reverse your heart disease by eating broccoli and spinach. If I have just read the cover article and now I’m hearing President Clinton talk about how he cured his heart disease, I am becoming very confused. Why did my trusted bible, ConsumerReports, not tell me about that option? One more line from the article sums up where we are in health-care in the USA:

Money talks….As doctors and hospitals add more and more expensive high-tech gadgetry to their arsenals, all too often it’s profit, not science, driving decisions on how heart disease is detected and treated in the U.S.

People often get the wrong tests. Good tests detect disease and lead to effective treatments. But many heavily marketed cardiac tests don’t do that. Not only is the wrong test a waste of resources, it can be downright dangerous if it leads to inappropriate treatment.”

Do you think your cardiologist is eating a heart healthy diet? I'll bet ten to one he isn't.

While the article did provide a few lines on the topic of prevention, it didn’t me tell me nearly enough about what I should do. From the article, “Heart disease is often misunderstood. Many patients, and even some doctors, have an outdated understanding of the best way to prevent heart attacks.”  Steven Nissen, M.D., chairman of the department of cardiovascular medicine at the Cleveland Clinic in Cleveland, Ohio, weighs in on prevention:

“Medicine doesn’t change quickly or easily,” says “It may take years for evidence to trickle down to private practice.”

Another reason for consumers to be alert, Nissen adds, is the health-care system favors expensive procedures. “Physicians are reimbursed far more for a 20-minute angioplasty than an hour-long discussion,” he says. “Those financial incentives inevitably drive clinical decisions. That’s why patients have to do their own due diligence to get the best care.”

J. Morris Hicks, author and activist. Working daily to promote health, hope and harmony on planet Earth.

In fairness to ConsumerReports, their September issue was probably printed long before the airing of of “The Last Heart Attack” special on CNN, so they may not have been up to date on the Bill Clinton story.

But they should have done their homework; after all, they’re supposed to be in the business of helping consumers find the best value. Esselstyn and Ornish have been reversing heart disease with diet and lifestyle changes for decades and Clinton told the world about his adoption of their program a full year before the September 2011 issue of their magazine. This is not new; it’s simply been ignored by mainstream medicine for a long time.

The Bottom Line. It’s all about the money. If there’s not much money to be made, there’s a pretty good chance you won’t be hearing about it. But that may be about to change. The China Study is now in the hands of nearly one million people, the powerful movie Forks over Knives is making its way around the world, and President Clinton is reinforcing all the above with his compelling personal story. (Special thanks to Dan Liese for inspiring this blog)

My friend Dan Liese, as he became the very first person to purchase a retail copy of our book -- in my home on 9-16-11. And he bought three copies.

If you like what you see here, you may wish to join our periodic mailing list. Also, for help in your own quest to take charge of your health, you might find some useful information at our 4-Leaf page. From the seaside village of Stonington, Connecticut – Be well and have a great day.

If you’d like to order our book on Amazon,  visit our BookStore now.

—J. Morris Hicks…blogging daily at HealthyEatingHealthyWorld.com

Click for article: The business of healing hearts, Consumer Reports feature.

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Posted in Activism & Leadership, Bill Clinton, Food Policy | Tagged , , , | 2 Comments

It’s time to take “Big Blue” to the BIG APPLE!

“Big Blue” is my nickname for our book, officially launching in twelve days

My friend Sal in New York is a senior citizen who has been a vegetarian for thirty-five years. During that time, he has done his best to share the good news of his healthy lifestyle with his extended family of 30 people.

If we can make it here, we can make it anywhere.

But, as he has told me in numerous messages and comment posts, not a single one of them has listened to him. After Sal reads our book in a few weeks, I am going to make him a proposition regarding that family of his. Here is my latest note from Sal — in response to my post about the “inevitable transition from “disease-care” to health care. (See link below)

Dear Jim, I see you as the Messiah with a message but the path of influence is a difficult one.  The change will not come in my lifetime (10-15 years) nor in yours.

I use my family as an example: 31 members.  Number reading the Hicks’ blogs…one (me).  They are aware because I emailed all members to at least read them…score, 30 members, my influence-0, Zero, Nada!  My family is the typical New York City second and third generation of Italians where olive oil is a way of life.

I have been preaching the plant food mantra for over 30 years.  I have watched them as they developed their American diseases, especially obesity, diabetes, heart.  Does my message resonate with them? No, they are much too concerned about where would they get their protein and calcium.  My response, “the same place that cows get theirs.”  They look at me as if I was part of a lunatic fringe group trying to subvert their “wonderful” American lifestyle of disease and death.

No, Jim, I don’t see change on a massive scale ever happening. It would be gradual, one person at a time, that would take forever, maybe never. Sal Liggieri

P.S.  My wife, her sister, brother-in-law, and I are attending the McDougall ten day program, September 30-October 9.  The sister and brother-in-law are both obese and sickly.  Even with this effort, will they change, I don’t think so.  Especially, the brother-in law, he has already had a quadruple bypass.  He brags of the fact that he has never eaten a vegetable.  How pathetic is that.

Big Blue is heading for the Big Apple

My note back to Sal. Thanks for your sage comments. Your input is very good for me; helping to prevent complacency from taking over my day. As for my and your lifetimes, I referred to the “great food revolution of the twenty-first century” — which extends way beyond both our lifetimes (15 to 35 years). I agree that that the transition will be gradual up to a point; then it will get a shot in the arm once we realize that the “era of cheap oil” is over — See Chapter 5 in our book.

When gasoline hits $10, $15 and $20 a gallon, all of your relatives will be forced to change to plant-based calories as they won’t be able to afford the highly wasteful animal calories anymore (which take 20 times more energy to produce than plant-calories). I agree that economic FORCE will probably be necessary to change the dietary habits of the masses.

Gradual or fast; the shift is inevitable because what we have today is grossly unsustainable: not enough land, not enough water and not enough energy. It’s also driving the cost of “disease-care” through the roof in the entire Western world. Regardless of how long the transition takes, I am thrilled to be part of the global team that is leading that change…a change that will pick up speed every-time another powerful leader joins our team.

J. Morris Hicks, author and activist. Working daily to promote health, hope and harmony on planet Earth.

My proposition to Sal. I would like to meet you in New York City this week and bring you eleven copies of our book. One will be my gift to you and the others you may purchase for the ten members of your family who are most likely ready to listen to and hear the message. If not a single one of those ten people makes any improvement in their diets after reading our book, then I will reimburse you for the cost of all ten books.

One more thing. When we meet this week, please feel free to gather together a few family members for a visit and a book-signing. It would be my honor to meet you. FYI, I attended a 3-day McDougall seminar about four years ago — it is a very worthwhile investment and it’s encouraging that three of your family members is going to make the trip with you. Sounds to me like they may be listening to you more than you think.

Link to my post to which Sal was responding: From “Disease-Care” to Health-Care — An inevitable transition

If you like what you see here, you may wish to join our periodic mailing list. Also, for help in your own quest to take charge of your health, you might find some useful information at our 4-Leaf page. From the seaside village of Stonington, Connecticut – Be well and have a great day.

If you’d like to order our book on Amazon,  visit our BookStore now.

—J. Morris Hicks…blogging daily at HealthyEatingHealthyWorld.com

SHARE and rate this post below…One more thing, occasionally an unauthorized ad may appear beneath a blog post. It is controlled by WordPress (a totally free hosting service). I do not approve or personally benefit whatsoever from any ad that might ever appear on this site. I apologize and urge you to please disregard.

Posted in Activism & Leadership, Book Promotion, Social Challenges | 2 Comments