Reaching the mainstream; not just “preaching to the choir”

In September of 2009, former President Bill Clinton announced on CNN that he had adopted a plant-based lifestyle with “no meat or dairy” so that his heart could heal itself. During his interview with Wolf Blitzer, he mentioned the works of three great medical and scientific pioneers that had influenced his decision:

  • Dr. T. Colin Campbell of Cornell — author of The China Study
  • Dr. Caldwell Esselstyn of the Cleveland Clinic — author of Prevent and Reverse Heart Disease
  • Dr. Dean Ornish, Clinical Professor of Medicine at the University of California, San Francisco — author of The Spectrum and Dr. Dean Ornish’s Program for Reversing Heart disease

    Dr. Dean Ornish, also featured in our book, he is one of the three experts who influenced Bill Clinton to give up meat and dairy and adopt a health promoting diet.

Although counter to the current mainstream nutritional and medical paradigm in the U.S. and other western countries, the works of these three great men have already changed millions of lives. People all over the world have embraced their scientific integrity and overwhelming medical proof that we have been eating the wrong food (for humans) in the western world. They have learned from their books that most chronic disease need never exist and can be easily reversed in many cases.

All three of them are featured prominently in our book and I am so pleased to report that all of them are endorsing our book. Just last week, we received this powerful quote from Dr. Ornish:

What’s good for you is also good for our planet.  Although heart disease and diabetes kill more people each year worldwide than all other diseases combined, these are completely preventable and even reversible for at least 95% of people today by changing our diet and lifestyle. This book shows you how.

—Dean Ornish, M.D. Founder and President, Preventive Medicine Research Institute, Clinical Professor of Medicine, University of California, San Francisco

Also, as reported earlier, a number of other prominent public figures have provided endorsements; including John Robbins, author of Diet for a New America, Healthy at 100, and The Food Revolution — and one of the most influential environmentalists of the past forty years.

Dr. T. Colin Campbell, author of The China Study -- grew up on a dairy farm but stopped serving ANY milk whatsoever to his own family over twenty years ago. The scientific integrity in The China Study has validated the clinical work of a host of medical doctor pioneers.

But are we reaching the mainstream?

Ornish, Campbell, Esselstyn, and Robbins: all powerful names among vegetarians and vegans around the world. Not only have they conducted research and documented powerful findings that support a plant-based diet for all of humankind — they have also provided credibility to the personal choices of millions of people that had already decided to eat plant-based, and they have inspired millions of other people to move in that direction.

But, even with all that progress, the percentage of people eating a plant-based diet in the western world is far less than ten percent. What about the other 90%? What do they think about the works of these four great men? Well, sadly, an estimated 95% of those people have never heard of them. How do I know this?

Since December of 2010, I have spoken at about fifteen Rotary Clubs and other mainstream groups in New York and Connecticut. I always ask how many people have every heard of The China Study or any of these four men, and the average has been about one out of twenty — about 5%.

Alexandra Stoddard -- bestselling author of "Living a Beautiful Life" and 26 other books

This statistic has inspired me to do all that I can to get our powerful message to the mainstream populace of the western world. If this grassroots movement is to gain any traction among the mainstream, we must not limit ourselves to “preaching to the choir” so to speak. We must provide powerful of endorsements from mainstream people — accomplished individuals like:

  • Alexandra Stoddard, who has authored 27 books including Living a Beautiful Life and; with some two million fans, enjoys very high name recognition throughout the United States and abroad.
  • Paul Allaire, Fortune 100 CEO (Xerox 1990-1999) One of the very few Fortune 100 CEO’s who actually served in that capacity twice — for the same company. As a result, he enjoys very high name recognition throughout the upper echelons of the global business community.

Paul Allaire, former CEO of Xerox, shown here with President Bill Clinton (dark suit, red tie)

Both of these very accomplished individuals are friends and neighbors here in Stonington, Connecticut; they have read our manuscript, are regular readers of this blog, have begun a movement toward a 4-Leaf lifestyle and have endorsed our book:

—From Alexandra Stoddard, my neighbor, friend, & writing coach. Author of best-selling Living a Beautiful Life. “J. Morris Hicks’s world-changing book, “Healthy Eating — Healthy World,” is compelling in transforming our health — promoting dietary choices to be over 80% from whole plant foods. Not only will we restore our own fitness, vigor and happiness as we become healthier; we will be celebrating a world-wide paradigm shift by living in harmony with nature on our precious planet.”

— From Paul Allaire, Fortune 100 CEO (Xerox, 1990 – 1999)” We all know we should eat more fruits and vegetables — with this book, we now know why. The authors make a well-documented case for why it is important for your personal health and why it is critical for the health of the planet. A compelling book; it is both informative and a pleasure to read!”

J. Morris Hicks, trying to reach the mainstream populace of the western world.

If you’re one of the 3.2 percent of Americans who consider yourself a vegetarian or vegan, you may want to share this blog post with your “mainstream” friends and family. If we’re going to change the world, we’ll need a lot of help from all walks of life. In closing, I hope you enjoy this last day of spring as the summer solstice is coming our way tomorrow.

If you like what you see here, you may wish to join our periodic mailing list. Also, for help in your own quest to take charge of your health, you might find some useful information at our 4-Leaf page. From the seaside village of Stonington, Connecticut – Be well and have a great day.

If you’d like to order our book on Amazon,  visit our BookStore now.

—J. Morris Hicks…blogging daily at

PS: Occasionally an unauthorized ad may appear beneath a blog post. It is controlled by WordPress (a totally free hosting service). I do not approve or personally benefit whatsoever from any ad that might ever appear on this site. I apologize and urge you to please disregard. 

About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.
This entry was posted in Activism & Leadership, Grassroots Revolution, Medical Experts. Bookmark the permalink.

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