John Robbins makes my day…endorses my book

In 2003, after studying all about the optimal diet for humans (from purely a health perspective) for about six months; John Robbins opened my eyes to a much “bigger picture.” I discovered that picture while reading his bestselling Diet for a New America. Since then, I have read all of his books, including one whose message sounds almost exactly like the message in my book.

John Robbins, author of "Diet for a New America" and many other fine books

The Food Revolution — How your diet can help save your life and our world.

Although I have always admired John and his work, I have never met him or even spoken with him. But we have corresponded recently when I reached out to him and requested that he take a look at our manuscript and consider writing a “praise blurb” for my book’s cover.

Imagine my joy when I checked my e-mail while relaxing in my local yacht club on Friday evening (4-29-11) — and found the following message from the legendary John Robbins:

Jim, Thanks for sending me a copy of your manuscript, and far more importantly, thanks for writing it! Here’s an endorsement quote you can use any way you’d like:

“J. Morris Hicks has done us all a tremendous service. He has put together a simple, clear, and profoundly helpful guide to the extraordinarily powerful benefits of plant-strong nutrition.  If you want to be healthy, read this amazing book.  In a world hungry for hope, this book arrives at precisely the right time.”

I absolutely love it and I am so grateful to John for taking the time to read the manuscript and put those wonderful words in writing. This morning, while reflecting again on that powerful endorsement from John, I perused his website and read one of his latest blogs — Being Fat In America. Here are a few paragraphs, to read the complete piece, there is a link below to that article on his website, where you’ll find valuable information on a plethora of information from healthy eating to the environment to world hunger and the suffering of animals.

From his Being fat in America article, John writes about a morbidly obese 29-year old woman with type 2 diabetes. She takes a friend’s advice to try the natural approach to curing herself and adopt a “100-percent healthy plant-strong diet.”

“For the first three weeks,” she says, “I felt as though I was ridding myself of much more than animal products. Food had a hold on me that I could not even conceptualize prior to those three weeks. I would sit in my car and cry outside of sub shops, just wanting a tuna melt.”

It was very rough, but Natala stayed with it and the results were nothing short of miraculous. In 30 days, she was off all insulin.

The physicians she was seeing for her diabetes took a look at her numbers, were amazed, and wanted to know how she did it. “I told them I had adopted a completely plant-based diet. They didn’t seem surprised at all, and told me that plant-based diets were helping to reverse diabetes. When I asked why they had not suggested it, they told me because it isn’t practical.”

Aghast, she asked her doctor, “Do you think it’s practical to be 30 years old and lose a leg?”

Click here for the complete article on John’s website. You may also be interested in reading one of my previous posts regarding my blinding flash of the obvious  which was largely attributed to the works of John Robbins. Click here for that post.

If you like what you see here, you may wish to join our periodic mailing list. Also, for help in your own quest to take charge of your health, you might find some useful information at our 4-Leaf page. From the seaside village of Stonington, Connecticut – Be well and have a great day.

If you’d like to order our book on Amazon,  visit our BookStore now.

—J. Morris Hicks…blogging daily at

PS: Occasionally an unauthorized ad may appear beneath a blog post. It is controlled by WordPress (a totally free hosting service). I do not approve or personally benefit whatsoever from any ad that might ever appear on this site. I apologize and urge you to please disregard. 

About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.
This entry was posted in Big Picture. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s