Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

After Oprah, not much news about Lance these days

About four weeks ago, I posted a blog about Lance Armstrong shortly after his tell-all interview with Oprah. At that time, I announced that I had forgiven Lance and would give him the benefit of the doubt as he moved … Continue reading

Posted in Activism & Leadership, Athletic performance, Cancer, Celebrities, Poll included | 8 Comments

Weight-Loss. Effortless and Permanent?

Some readers disagree. I would like to hear your story. Here’s mine. My personal experience since starting a near optimal, whole foods, plant-based diet in 2003 has been that the weight-loss was effortless and permanent. My peak weight was around … Continue reading

Posted in Weight-Loss | 19 Comments

Leather? Vegan? Hypocrite? Realist?

My first blog after the end of the 737 streak From time to time, one of my readers asks me about our use of animal products—other than their food products like flesh, milk or eggs. I am primarily talking about … Continue reading

Posted in Activism & Leadership, Suffering of Animals, Vegan or vegetarian? | 4 Comments